Yandex launches loans for sellers on marketplays

Yandex-Bank begins to lend to sellers on its marketplace and already this summer plans to offer lending to sellers at competing venues. Other large marketplaces offer similar products through microcredit companies, but also test them on their banks. Experts believe that in the end, such banks from the “wallet” under Marketplais will be able to develop into full -fledged universal credit organizations.

Yandex (MoEx: YDEX) launches a new credit product for sellers on marketplays, which will be able to get up to 50 million rubles. For three or six months, Kommersant said in the company. Currently, the amount of the loan issued depends on the turnover of the seller on the marketplace, and it is available only to those customers who have been working on it for more than six months and have no debts to him, explained there. The company plans to launch a credit product in the summer for sellers at other venues, and issue credit funds for one year. By the end of the year, the service will be available for singers planning to go to the marketplace, and there will also be the possibility of refinancing.

The new credit product will be issued by Yandex-Bank. At the same time, according to the data as of April 1, 2025, the capital adequacy rate H1.0 was 11.2% with a minimum of 8%. For comparison, in Ozon-Bank this standard is 45.4%, and in Wildberry Bank-466.8%. At the same time, the marketplaces “Weildberris” and “Ozon” also develop their credit products, but mainly on the basis of their microcredit companies (MKK). According to Vildberris, the site launched its own service for financing sellers in March 2024 on the basis of the subsidiary of the VB Finance MKK. At the same time, it was noted that they are now testing the lending of sellers from Weildberis Bank and in the coming months they plan to scaling the project. In addition, the marketplace collaborates with other financial organizations and « sellers can submit applications for partners’ loans. » The Ozone said that they offer sellers a line of financial services, both marketplace partners and any other external customers. “We offer several credit products, including a loan for any purpose, a loan for PVZ owners, a mortgage for the purchase of commercial real estate, a loan on bail and others,” explained there.

At the same time, according to Kommersant’s source in the payment market, Ozon has already begun to transfer loans to sellers from a microcredit organization to Ozon-Bank. However, according to him, it is unclear how effective this scheme will be, “since the site has large residues and such short loans, it can issue in the form of loans without using a bank, for which this will be a noticeable load on capital.”

However, the senior director of banking ratings “Expert RA” Ivan Uklein believes that lending to MarketPlays sellers, taking into account the accumulated statistics of trade turnover, is a logical and expected step on the development of the financial ecosystem of the corresponding bank. “The need to provide a capitalization depends on the alleged volumes of lending, it should be noted that Yandex-Bank capital is already loaded with the requirements for retail customers,” he notes. Indeed, according to the bank balance, it is already included in the 30 largest lending to individuals, and its retail loan portfolio as of April 1, 2025 amounted to almost 67 billion rubles. Banks affiliated with marketplaces, according to Ivan Uklein, have significant potential of growth with a relatively low base. “Moreover, we are talking about further synergy with maternal structures, and the subsequent development of the market business,” the expert is sure.

Maxim Builov