World sales fell by 13 % in the first quarter of 2025 – Liberation
His politicization prejudice him. Billionaire Elon Musk, owner of the Tesla company, specialist in electric vehicles, collected the first fruits this Wednesday, April 2 of his political commitment to Donald Trump. World sales of his business fell 13 % in the first quarter of 2025 compared to 2024, to be at a level much lower than the forecasts of analysts. Since his arrival at the head of the « Department of Efficiency » (DOGE) of the Trump administration and The implementation of his federal purge Having made tens of thousands of layoffs in the country, Elon Musk sees his brand being regularly taken to task. Between vandalismboycott calls and demonstrationsthe automaker suffers in the United States and internationally.
And this is felt in the figures: over the first three months of the year, Tesla gave 336,681 vehicles to their owners against 386,810 during the same period in 2024. Analysts of the Wedbush Securities fund had broke on a range of 355,000 to 360,000 sales, recalling that the market provided even more than 400,000 cars bought at the start of the year. Those of Deutsche Bank, the largest German establishment, expected sales from 340,000 to 350,000 units, after having revised down their initial forecast of 378,000.
The brand also wins a lack of refreshment of its range. The latest general public vehicle, the Y Model, was released in 2020. And sales of the Cybertruck pick-up, sold at the end of 2023, did not meet the expectations of the market. Tesla gives no figures but, After a reminder on March 20 of all these vehicles in circulationit appears that a little more than only 46,000 copies are on the roads.
Around 3:20 p.m. on Wednesday, Tesla’s action fell 5.16 % on the New York Stock Exchange at 256 dollars, After a record at more than $ 480 in Decembera few weeks after the election of the republican tribune American courses. Before recovering and going back to +3.48 % when the site Politico mentioned the possible departure of Musk from the Trump administration. Since January, Tesla’s course has still dropped almost 37 %.
In an interview with the magazine Newsweek, Ross Gerber, boss of the investment company Gerber Kawasaki and holder of 250,000 shares at Tesla, did not go by four paths. To the question: Elon Musk must leave the board of directors, he replied: « Absolutely. » For Dan Ives, analyst at Wedbush Securities, these quarterly figures « Are a total disaster » and illustrate the « Damage that Musk causes the brand », he noted. « Time has come for Musk … It is at a crossroads ». « The more it is politicized with the Doge, the more the brand suffers, there is no doubt, », he continued, speaking of a « Moment of truth for Musk ». « Musk must stop this political storm and find the balance between his role as boss of Tesla and the Doge », considered Dan Ives.
The group does not publish a geographical distribution but the data emanating from local authorities show Tesla sales collapse For several months in many countries, especially in Western Europe. For the only month of March, They dropped 36.8 % in France and 63.9 % in Sweden. They fell 56 % in Denmark in the first quarter.
The figures in January and February were already without appeal: Tesla registrations had been almost divided by two over one year in the European Union, falling to 19,046 vehicles and 1.1 % market share, according to manufacturers’ figures. Tesla is also struggling in China, a crucial market for the brand. It is also from China that is from the manufacturer byd, His greatest competitorwho sold 1.76 million 100 % electric vehicles In 2024 (+12 % over a year) worldwide when Tesla sold 1.79 million.
As for the production of Tesla, the comparison over a year is not favorable to him either: only 362,615 vehicles left the factories of Elon Musk between January and March, against 433,371 in the first quarter of 2024. « The drop in volumes is due in part to the first stages of the rise in the production of the new version of the Model 3 to our Fremont factory and to factories of factories because of the maritime bypass caused by the Red Sea conflict and the voluntary fire at the Berlin factory », explained the company on its website. A voluntary fire in March 2024 arrested the production of the German factory, where Elon Musk is very criticized In particular for its support for the far -right party during the legislative elections.
