Will vegetable eggs replace chicken by the rated prices in the USA? Liquid and canned, what they are
The main plant of vegetable eggs has fifted sales in the last year due to the dear prices and the Airport in the USA. The market is not yet ready but also in Europe Plant-Based experiments grow
Will the eggs be replaced by products of vegetable origin? It is a possibility according to the Financial Timesthan in front of the Record prices recorded by the American market due to the Air agent and inflation, sees the rise (it is not yet clear if temporary) of the companies they produce Plant-Based eggs. According to the data of the Bureau of Labor Statistics US A box from a dozen costs on average today 6.23 dollars in food storesamong the highest values of the last decade, and the product is scarce to the point that the US who also asked for help from third countries (including Italy). In parallel, Josh Tetrickthe CEO of the Californian startup Eat Justone of the main companies in the world for the production of vegetable eggs, said he had Quinuplicated sales in the last year And today he is the most marketed producer in Europe too.
How are the vegetable eggs
Eat Just’s vegetable eggs are a canned liquid content composed mainly from Fagiolo Mungo Verdefor example suitable for preparing an omelette. Some competitors also make them with beans or other legumes And methods related to the precision fermentationwhich allows for example to reproduce specific components such as ovoalbuminnot yet marketable in Europe but produced for example by the Finn Onego Bio.
A market still not very mature
The market segment of vegetable eggs is still in the embryonic phase compared to that of other products such as the Plant-Based versions of meat and dairy products and in supermarkets their availability is limited: they are mainly used in catering and in food service And that’s why the effect of the dear egg of the USA has not gone unnoticed. « Aviaria influenza has been a commercial opportunity for us, in many stores ours are now ours are the only eggs on the shelves, » explains Eat Just CEO. The success of the company is also due to a partnership with the Vegan Food group, which is investing 11.4 million pounds to increase production. Eat Just in 2018 had also signed an agreement with an Italian supplier, Eurovobut just a few days ago at Il Sole 24 Ore Radiocor The group specified that it is no longer linked to the distribution of veg eggs.
The rise due to the Airway
The industry of Alternative proteinswhich recorded sales for 8 billion dollars in 2023, crossed rapid growth Between 2019 and 2021but then slowed down with the increase in food prices due to inflation. Now the crazy costs of the eggs have returned impetus to the segment, with the vegetable -based version that has sold Between 40 and 50 million dollars in 2023according to the Good food institute And sales could double this year. According to the data collected by the APT, before the epidemic, only 16% of US consumers had tried vegan eggs. Two reasons attributed to poor success: on the one hand the vegan food companies had not found effective ways to replicate eggs compared to other animal products, because they are used in many different ways in the kitchen, and this limit is overcome through the experimentation of new ingredients. On the other, to curb that small market segment was the price, with the vegetable alternatives that cost about 4 times the chicken eggs in 2023a gap that has drastically reduced at this moment.
The other startups and the change of the market
To make them more similar to the original product some companies such as Crafty Counter they launched the Wundereggshard-boassed eggs sold in six-six packs and ready for consumption. In Europe there are about thirty companies that produce vegetable alternatives, such as German Plant Bwhich uses lupins, the Spanish AWEWOwhich adopts potatoes, the British as a basic ingredient Oggs that uses chickpeas, the Italian Valsaia which makes them mainly based on soy, the French Pondudu which uses oats and beans. In the meantime, however, the entire market has changed and for eggs, vegan and non -vegan, the consumption of the past do not ensure. According to a survey of Clarity Capital over 60% of Americans have chosen to Eat less eggs with the increase in prices, and only 10% went to substitutes.
