Who is the best seller of Folletto, who sells 6 vacuum cleaner a day: « Here’s how I do (and why I earn well) »
Sandro Falzoi, 25 years old from Mores (Sassari), was awarded as the first agent of Italy of the famous vacuum cleaner: on average in 2024 he sold almost 6 per day
Call Sandro Falzoi and being 25 years old; live in Mores, in the province of Sassari, and dream of driving a Porsche and being crowned the best seller of dust vacuum cleaner. Porsche is, for now, still a dream, but the scepter of First agent of Italy Falzoi, recently, has tightly squeezed it, thanks to 2,092 appliances sold during 2024: an average of over 174 per month, almost 6 per day.
A start for bet
The extraordinary career of Door -to -door seller Sandro Falzoi begins three and a half years ago, when, in an attempt to follow in the footsteps of a friend, he tries to get involved in a sector, that of home sale, who recalls the world of his parents or grandparents more than the technological and hyperconnex of his generation. Falzoi starts almost for Celia, but in a short time he stands out in the Italian division of Vorwerka German family -run company, founded in Wuppertal In 1883, famous for thedust vacuum cleanerbut also for the food processor Thermomixas we call them in Italy (in the rest of the world they are known with names that seem to have come out of a science fiction film: Kobold and Thermomix). In less than two years, the boy is in the national top ten of the best sales agents. Finally, last year, it reaches the summit with that impressive average of almost 6 sales per day, a number out of the norm if you consider, as she explains Daniele SerramiSales Director of Vorwerk Italy Division Divisionthat a good agent « can realistically total 10-12 sales per month and ensure a solid commission, comparable to a good salary ».
The « University of Sale »
But how do you become the best seller door to a vacuum cleaner door? The grocery agents are preparing in the « University of sale», The Vorwerk sales force center for the professional training. Here, they learn the techniques and a rigorous ethical code that each agent must then respect. From this moment on, with the skills of the necessary basis, the difference is the human dowry. « Selling does not only mean presenting a product, but knowing how to listenand, respect the customer’s point of view and understand their real needs. My goal is not to persuade, but to offer solutions », explains Falzoi, that from each sale it collects between 9 and 16% of the price of the vacuum cleanerdepending on whether he has sold a spare or the entire cleaning set. «Often considered a simple commercial activity, direct home sale is actually a model that is based on tested techniques and in -depth knowledge of the product. « But also on the creation of a relationship of trust with the customer », Falzoi insists: « If someone chooses to devote me time, I feel the duty to reciprocate with authentic attention, without pressure. Before ending a sale, I want to create an experience that leaves a positive and lasting memory ».
The qualities of the best seller
Moreover, unlike the traditional retail, in the direct one, door to doorthe added value lies everything in human interaction. In short, to be successful, the quality of the product is not enough: the difference often makes it the trust between the seller and the customer and the ability of the first to interpret the needs of the second. Furthermore, Falzoi has the air of the good boywho likes mothers, the polite smile of what gets into the house without any fear. « And then I enjoy and people see him, » he admits The best Italian Vorwerk seller. Passionate about sports cars, navigation and gourmet of traditional Sardinian cuisine, in moments of Falzoi freedom rises on his bicycle: « Physical activity provides me with the necessary charge to face the daily challenges », he explains. Because to become the king of door -to -door sales, perhaps a « bestial physique » is needed, but for sure a good timing and the antennas always straight. « One Sunday I was going to the sea, » says Falzoi. «As soon as the car parked, meeting of the fellow villagers. The chatter are very early on the elf and since in the car I always have the sample, I extracted the wireless vacuum cleaner and I started a demonstration on the street, cleaning the car. I signed the contract on the car cap ».
From the sales director to the sales agent
Elfi is based on a pyramidal supervision chain: at the top there is the sales director, followed by the Cape Zone and the District Head, then there are the freelancers: agents as Sandro Falzoi coordinated by a group leader. « Each of these roles works daily alongside all its team, » explains the sales manager Daniele Serrami« He accompanies them on the field, he supports them, forms them and motivates them continuously ». With the customer at the center of each sales strategy, today the role of the agent has evolved. « It is no longer just an intermediary between the product and the consumer, but a real consultant capable of understanding specific needs and offering tailor -made solutions, » continues Serrami. « And this advice Tailor Madeonce out of three translates into a sale ».
Vorwerk Italy
Present in 61 countries and in Italy since 1938, Vorwerk distributes the elf exclusively through the Porta a Porta sales channel. In our country they are 3 thousand agents who contact more than two and a half million Italian families every year, which can count on a assistance network of over 320 authorized centers and 47 Vorwerk Point. The company closed 2023 (the last available data) with a consolidated turnover of 3.2 billion euros, of which 428 million made in Italy, where the elf division recorded an increase of 9.6%.
