Which brands do Slovenes prefer

Despite the unstable global environment in the last decade, at the top of the most powerful brands in Slovenia, the Alpine, Radenska, Milka, Barcaffe and Argetwhich were among the strongest ten years ago. The biggest jump was the Alpine brand, which climbed the first in 2016. Radenska progressed from third place to the second, and Milka fell from the second to the third. Barcaffe and Argeta remain in fourth and fifth place.

The first five brands are very even, which indicates their stability in the future. Mu, Barilla and Nutella stamps also ranked in the strongest ten, Perutno Ptuj climbed to sixth place and Cedevita to the tenth.

In the first quarter of this year, the most powerful brand survey was conducted by the Valicon Marketing and Research Company. The results are part of a larger survey on the strongest brands in the Southeastern European Region market. The power of the brand is calculated on the basis of recognition, experience, its use and indispensability, Valicon points out. Ten years ago, there were seven Slovenian rankings, one Croatia and two global brands, today six Slovenian, three global and one Croatia.

Each brand is influenced by various trends, such as reducing sugar content, focus on functionality and practicality and A healthy lifestylewhich is expressed in the rise of Radenska to another place and the high ranking of Nutella and Milka. The prestige of the brands or premium status and growth of the market brands also affect the ranking.