Where do the products come from the Greek market?
A strong trend of differentiation is observed in the countries where its products are supplied by Greek commercial companies.
The recent annual Greek Trade 2024 Report of INEMY – ERSE for the consumer expense And the incomes, attempted an X -ray of the Supply Market, highlighting changes in recent years and the entry of Chinese players.
The analysis of the origin of goods in ERC retail businesses shows a generalized trend of differentiation.
Although Greece is still the main source of commission, the percentage of domestic products is gradually reduced from 72% in 2020 to 61% in 2022, 59% in 2023 and 36% in 2024.
The increased shift to Greek production in the years 2020-2021 seems to be linked to the pandemic and the problems that arose in international supply chains (off-shoring, re-shoring, etc.).
Continuing, the decline in domestic origin after 2022 is offset by an increase in imports, especially by the European Union (from 22% in 2023 to 35% in 2024).
An increasing trend is recorded in imports from Asia, reaching 21% in 2024, a finding that may be linked to the expansion of businesses’ commercial networking to new markets mainly to search for cheaper products.
Greece is still the main source of commission – what has been observed in recent years
The suppliers and the wedge of Asia
According to research data, there is a clear tendency to maintain stable partnerships in retail, with entrepreneurs relying on trust relationships with their suppliers.
However, the percentage of businesses that interrupted cooperation with a supplier is increasing in 2024 to 36%, from 25% in 2023, recording the highest proportion between years of surveillance, marking a significant change in B2B relationships between commercial businesses.
Whereas, the percentage of companies that did not interrupt with a supplier remains high, concentrating most of the business, as it approaches 63% 2024, compared to 75% in 2023.
This change may reveal some rearrangements in trade relations, either due to financial pressure or due to differences in business needs and preferences.
It is likely that interruption of cooperation with suppliers is linked to the differences observed in countries
Originally of goods, with the search for different suppliers outside the Greek market, which is also confirmed by the significant increase in Asia’s origin products.
Source: OT
