Where can athletes get the right support?

The Slovenian audience is accustomed to excellent sports results, and when it comes to supporting our sport, we are loud, passionate and loyal. Slovenia has become a breeding ground for sports talents and it seems as if, despite its small size, we are born for big breakthroughs during the sports elite. But for many successful stories and extraordinary efforts – including recreational athletes who try to follow their role models with steel will – there is another side. The one in which the fierce struggle takes place – with itself, with the public, with pressure, even financial ones. Here are injuries that, in an instant, dissolve dreams and athletes and athletes plunge to the beginning, where a circle of rehabilitation, training and constant renunciations just begins.

What do top athletes need?

Not only the excellent training conditions are crucial for success. The athlete needs constant support and awareness that he can speak openly about his problems. In recent years, the taboo of the hardships in the world of sports has been a bit loosened. Both globally and in the domestic scene, many athletes have spoken open openly about their problems, mental distress, fight with depression, self -image and more. Sports organizations, clubs and societies also organize preventative programs that help athletes manage these challenges.

Top sport is also associated with high financial costs that individuals find it difficult to deal with themselves. In this context, the role of sponsors is crucial. In addition, « sponsorship literacy » is also important for the development of sports organizations. Long -term partnerships based on common values ​​bring benefits to athletes, clubs and sponsors, while promoting connection with the local community.

Photo: OKS

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The Sports Conference will discover all the sides of the top sport

We will also discuss this side of sports in this year’s Sport campaign. With interesting interlocutors and in -depth articles, we will still discover these public challenges in the world of top sport.

At the conference, which will be held on May 21, 2025 at the Crystal Palace at BTC Ljubljana, with the help of interesting interlocutors, we will remove taboos in sports, trying to find answers to key questions: Where are the boundaries? Where do public expectations, coaches, parents, social networks end and begin responsibility to their own body and health?

The discussion will illuminate ethical questions, pressure in sports, the importance of prevention and the possibilities offered by modern market solutions.

On a roundtable How to an effective sponsorship strategy – all starts with sponsorship literacy We will introduce new sponsorship models. Today, sponsors want more than just a jersey logo – they are looking for opportunities to increase visibility, improve reputation, and connect with the values ​​appreciated by their customers. Local sports organizations can use this by showing how innovative approaches to cooperation contribute to the achievement of sponsors’ business goals.

We will pay special attention to how clubs and societies create value for sponsors and encourage them to cooperate long -term cooperation.

We will conclude the conference with stories written by life. Our very interesting guests will talk about how values ​​such as perseverance, trust and cooperation are intertwined in their lives after the end of their professional sports career. Guests will share personal stories about the transfer of sports experiences to the business world, emphasize the power to connect with the audience and show how sporting achievements consolidate the position on the market.