What to expect from the summer season
The summer season of open -air festivals in Russia will be rich in new projects. Studied recently emerging and growing brands and made far -reaching conclusions Igor Gavrilov.
A year ago, the domestic concert industry demonstrated confident recovery. Kommersant reportedthat strengthening the position of the industry amounted to 70%. However, experts of the radio station said that the segment of street events and open -air festivals could not boast of such successes. Reinforced safety requirements, the need for long approvals and the absence of past festival headlines on the market were affected.
However, according to the results of the summer season of 2024, one could still talk about an increase in demand for entertainment, including festivals. And this year, Yandex Afisha Director Enriko Mazavrishvili, already predicts an increase of 40%.
Representatives of Ticketskloud and MTS Live are also talking about him. The recent Forbes.ru material with the analysis of the festival market spoke about the four reasons for the improvement of the situation: the rapid adaptability of the market, the arrival of new formats to replace obsolete, the survival of “festivals-fashionontists” and internal musical tourism.
You can not worry about the Mastodont festivals. Retains June position « Wild mint » in the Tula region. The stable favorites of the organizers like The Hatters and Oligarkh are diluted with strong beginners this year, among them the “end of sunny days” and “Lyudmil Ogurchenko”. There are also amazing imagination festival debuts, such as “Aria”. St. Petersburg Stereoleto This year will be held again in two cities-St. Petersburg and Moscow. The most interesting event of the festival is a program dedicated to the 70th anniversary of Mike Naumenko, which on June 14, accompanied by the Garin and Hyperboloid group, will play Nikolai Fomenko in St. Petersburg.
The geography of the annual VK-Fest. This year she replenished with Chelyabinsk and Kazan. Had every chance to revive the largest festival of alternative music « Dobrofest ». However, his producers failed to resolve all organizational issues, and now his return should be waiting, most likely, only in 2026.
However, it is much more interesting what is happening with the festival movement at the regional level. And here it is worth talking about the development of domestic tourism with modern soundtrack.
For example, Altai « Soul of Fest » On the shore of Katun, he calls himself « the festival of transformation of the soul » and promises « consonance of the inner and external world. » The festival will be held in July near Gorno-Altaysk.
Festival « Cool! »Combining music and design, was launched last year. It will be held in August in the Vladimir region, at the Crutoyak recreation center, which is an object of cultural heritage. In Hedliners – Husky, Mirele and Saluki. At the same time, there is a separate program for young artists who are invited to take part in the design of the territory based on Russian fairy tales.
The authors of the festival idea are developer Alexei Olkhova and promoter Evgeny Mashkov. “Olkhova bought an abandoned camp site, and now it began,” Mr. Mashkov told Kommersant. “We do not know the economy yet (events. « Kommersant »), she simply does not. But thanks to partners, it is possible not to drown in the construction processes, but thanks to tickets and guests to believe that we can create a unique place with a bright idea. ” Among the partners of the festival are Alfa-Bank, so the future of the project looks quite optimistic.
Another regional project with a fresh person is June « Evening of Rock » In Kaluga. The festival will be held in the open air on the territory of the historical « Gostiny Dvor ».
It will take place for the third time, but for the first time – with a paid entrance. For an event to which the townspeople are already accustomed to as a free, this is a serious step. And it is also connected with the desire of the organizers to develop domestic tourism.
“After the last festival, we realized that we were growing and turning into a regional fest, although we did not have such super -task,” says Alexander Sokolov, the founder of the Alek Production Production Production and the leader of the Blok_a group. “By the number of guests and scope this year, we no longer fit to last year’s venue and the scene that the city gave us for free. This time we are forced to rent a site, pay for all expenses for rental of sound, light, and this time we invited quite popular, and any organizer wants the costs to fight back. However, the prices for tickets of our fest are below the market. For example, a student ID costs only 1,500 rubles., I have not seen such prices for tickets for a long time. ” Among the headliners of the festival are groups, which are different facets of alternative music and popular throughout the country: “Slot”, Lascala and “Good Time”. Fans are ready to go for hundreds of kilometers for performances “Goodtai”, this is even reflected in the recent series “She is so cool.”
And in Rostov-on-Don this year, the Metal Castle festival, focused on heavy music, was launched. It will be held in two weekends, in June and August, on the territory of the fortified castle on the Ugloynovka farm, where the Don Military History Museum is also located. Among the headliners are the Epidemic and Radio Tapok.
In the Hard-N-Heavy, at first glance, nothing new happens for a long time, especially in Russia. And here is a whole new festival.
So, there is such music, and the viewer is ready to pay money for it.
