What is known about prices and directions

An increase in the number of schoolchildren and the emergence of new objects contribute to the growth of demand for children’s vacations. The volume of booking children’s camps over the year increased by more than 10%. But the main growth falls on the suburbs and in general objects near large cities. Krasnodar Territory, on the contrary, lost 30–40% of the reservations. Foreign programs of children’s recreation are competing with Russian camps, the interest in which has grown with the overall restoration of away tourism.

In the first three months of 2025, the volume of booking children’s camps for the summer increased by 32% year by the year, calculated in the profile reservation service kidsincamp.ru. Incamp.ru general director Elena Ryzhenkova notes an increase in the number of reservations by 10% of the year by the year. Vice-President of the Association of Russian Tour operators Sergey Romashkin waits for the growth of the children’s recreation market this year will continue and, as a result, will correspond to the pace of development of domestic tourism as a whole, which will be about 10%. According to the previously published forecast of the Ministry of Economy, the total number of trips around the country this summer will increase by 8.1%, to 48 million.

Elena Ryzhenkova connects the growth in sales of camps with an increase in the number of schoolchildren.

If in 2020 16.9 million people received a total education in Russia, then in 2025 – 18.4 million, the expert notes. Kidsincamp.ru draws attention to the fact that camps are actively invested in the development of infrastructure. The objects themselves are also becoming more. According to the calculations of the analysts “Contour.focus”, by March 2025, 679 legal entities and individual entrepreneurs specializing in the organization of children’s recreation and recovery were registered in Russia. A year by the year, their number increased by 5.6%.

Tatyana Ivanova explains the head of the Russian Union of the Russian Union for children’s rest that the demand for children’s camps differs depending on the region. The interest of parents, she said, is growing in objects located in the regions of children’s residence, in particular near large cities.

The founder of the Enjoy Camp network, Alexander Medvedev, says that the demand for objects of its network in the suburbs increased by 30%over the year. In the region, in his opinion, a deficiency of high -quality placement. But the main amount of reservations here, according to Tatyana Ivanova, form budget camps, where the cost of the shift is up to 50-60 thousand rubles. in two weeks. Dear objects are still not in demand, but we can talk about the delayed demand, the expert says.

Demand for camps in the Krasnodar Territory decreased by 30–40%over the year, Tatyana Ivanova notes. This is due to reports of the spill of fuel oil in the Black Sea. “Parents consider the coast as a single region, so demand is reduced not only by Anapa, but also to Sochi and Gelendzhik,” the expert says. According to Elena Ryzhenkova, a decrease in demand was 20% or more. Sergei Romashkin states that Anapa sales have practically stopped. But the bad results of the Krasnodar Territory, according to him, will not affect the market for children’s vacations in general. The expert explains that about 15% of children are usually sent to the Black Sea camps.

Interest in children’s rest in Crimea, according to incamp.ru, increased by 39% year by the year. The trend is observed in connection with the general restoration of the tourist flow on the peninsula: in 2022–2023, the region encountered a sharp reduction in the number of tourists, but since 2024 the number of trips, on the contrary, is growing. The Alean tour operator company notes that in the small camps of Crimea there are now a shortage of places. The average cost of the ticket to the camp on the Black Sea, according to the operator, this year is 70 thousand rubles. per shift on the 21st day, excluding the cost of the fare. A year by the year, the indicator increased by 20%.

The increase in prices in the Black Sea camps corresponds to the general market. Tatyana Ivanova notes that on average the market, the cost of vouchers over the year increased by 20–25%. This is dictated by an increase in costs and high expectations of the camps themselves regarding demand, she says. Kidsincamp.ru notes that the average cost of booking the camp for the summer amounted to 57.7 thousand rubles, which is 21.1% more than a year by the year.

At the same time, the demand for children’s vacations abroad is growing. Elena Ryzhenkova says that the demand for foreign children’s programs in January -April grew by 32% a year by the year. The leaders, according to her, are China and Great Britain. Alexander Medvedev says that the demand for programs of his company in Dubai and London doubled over the year. The trend is traced in the context of the general growth of the outbound tourism market (See “Kommersant” from April 14). But in the total volume of children’s recreation, the share of foreign reservations remains small – 5-10%.

Alexandra Meretsalov