What did they search and what the children looked online last year

On the occasion of the International Children’s Day, « Kaspersky » published its annual report on the interests of children in the digital world. The analysis, which covers the period from May 2024 to April 2025, reveals a growing interest in chat bots driven by artificial intelligence, a viral rise in Italian « Brain » as « Tralalalero Tralala » and a growing attention dedicated to the game-a rhythmic game that combines music and movement. YouTube remains the most popular application among children in the world, while Watsap overtakes Tiktok and took second place.
The latest research shows that children aged eight to ten spend an average of six hours a day before the screen, while children aged 11 to 14 spend about nine hours a day. Since a significant part of their lives is going online, it is especially important for parents to understand what attracts their children’s attention in the digital space – what they are looking for, what platforms they use and what trends affect their interests and behaviors.
Every year, new digital trends shape the way children explore the world. In a report on this year, « Kaspersky » rose interest in artificial intelligence tools. Although no application for artificial intelligence has been found among the 20 most used applications in 2023-2024, Charaths are now on the list, showing that children are not only curious about artificial intelligence but also actively involving it in their digital life. More than 7.5 percent of all searches were for chat bots with artificial intelligence. The platform allows users to create or communicate with bots that mimic fictitious or realistic figures. This is a sharp increase since last year: in the 2023-2024 report, searches related to artificial intelligence participated only 3.19 percent of all searches, more than doubled this year.
However, not all interactions with chat bots are risk-free. Some bots can expose children to emotionally intense content, misinformation or topics that are not suitable for their age, especially when bots are created or adapted by other users. Since these platforms often rely on content -generated content and can have poor moderation, it is crucial to conduct open conversations with children on how they use artificial intelligence tools and upload digital parenting applications that help families stay informed, included and protected.