We tested the « Doritos Kebab » which makes more than 8 million views on Tiktok – Liberation

In front of Basis, a kebab located rue du Faubourg Saint-Denis in the 10th arrondissement of Paris, some hungry matters. « Do you accept chip packets? » ask some. Hamouda, the kebabier, mugs the package, opens it and pays its contents into a small white bag. « Cheddar? » he asks, before launching the preparation. A large spoonful of orange cheese sauce, onions, coriander, tomatoes, red cabbage, cucumber and meat. All this overlooks a good dose of sauce, for 10.90 euros. But above all a lot of views.

Around the counter, everyone is talking about it. « You made 150,000 views on your video! » Lance Hamouda to the one who imported the Maxime Gaffory concept, the boss. In « Swissant » On Tiktok, he drew from inspirations « Internet users who do this in the United States and Mexico » To set up this trend in its two Parisian fast foods. He made Kebabs videos to the Nachos, Doritos or Chips which quickly became viral, with 9 million views accumulated on the account of his fast food.

At the start, « I thought it was going to be a delirium with my friends »he assures us. But after a week of marketing and more than 350 sales, « The concept represents 10 % of my turnover ». « Since it is simple in terms of implementation and that we like to offer new products to our consumers, we will sell it for a month », rejoices the one who leads his business