We prefer to get live because of networking and atmosphere at events

Organizing business events such as seminars, conferences, workshops, presentation events by launching a new product or informal meetings for business partners are an opportunity for the company to strengthen its visibility in the competitive market, reinforce the brand and increase sales. The business meetings industry is strengthened year by year, with the vast majority prioritizing well -supported live events over online versions.

Research shows that the costs globally allocated for organization and Attend to various eventssurpassed those from the time before the pandemic last year. The World Business Travel Association report thus states that organizations spent $ 1,500 billion last year, which is 11 percent more than the year before.

In the next three years, these expenditures are expected to increase by seven percent each year and are expected to exceed $ 2000 billion in 2028. There is a great desire for physical meetings and events, meeting and connecting with colleagues, clients and business partners this year, according to the report.

The global provider of technologies in the Cvent Meetings Industry, based on surveys among companies, states that this year most organizations plan more smaller events than they have prepared last year, live. This form is also the most desirable in the vast majority of participants, who also attribute greater value to events than other types of business communication.

They allow them to get to know the new product or service that the company presents at the event, and it is also very important that business partners maintain more genuine relationships, events allow networking, added value is an atmosphere that can only be genuinely felt at live meetings. According to the experience of companies, in most cases, in most cases, they are faster, often at the event or shortly after the event, they conclude new business.

An important choice of venue

Experience indicates a great importance of choosing the location of the event. « The unique venues and destinations that give participants a special experience are still a popular choice, » Cvent notes, with almost half of the companies paying particular attention to organizing the event in organizing the event.

The most common choices are still hotels, specialized venues and resorts, high in popularity lists are galleries, museums and the like. For traditional venues, such as hotels, it is important how well they can transform capacities so that they can respond to the specific needs of the organizer of the event. The organizers expect the location to contribute their pebble to the entire experience of participants in the event.

“The organizers are particularly interested in capacity, the size of the halls and other premises for accompanying events, the number of seats and the technical equipment. In the following, the services we can provide, such as the possibility of catering, translation, the possibility of organizational and technical support. They like that they can carry out the entire event, both the official part and the accompanying events in one place, and that the location provider provides the possibility of parking, « the experience in Slovenia describes in Maribor Maribor, where they added a conference activity seven years ago.

The decision to do this was according to the words Stipet JericMaribox Director, the result of reflection on how to use and with which the contents fill the halls and the accompanying spaces in the part of the day when they are not occupied with cinemas.

Companies abroad, which are involved in the transmission of venues in accordance with the needs of an individual company that organizes an event, highlight the cinema of the hall among the cases of unique venues. According to London’s Hire Space, such capacities are of interest to organizers because of the infrastructure with accompanying offer and state -of -the -art technologies such as large canvases, sound effects, enriched reality equipment, and not least seats that allow for an unobstructed view of the stage and their comfort. All this allows for the added value of the presentations presented by the organizers to the guests, Jerić agrees.

Personalization for organizers and participants

“Participants need to feel good at the event, they want comfort, and the organizers are smooth the course of the event and the support of the team, which is very important in case of unforeseen problems or challenges. Comfortable hall seats, modern technological equipment and a pleasant atmosphere for informal gatherings and accompanying events make an impression and give a great experience, « asserts the interlocutor, pointing out the exceptional importance of networking, business meetings and relaxed socializing participants, such as a large terrace, outlets, and last but not least, easy access to the pulse of the city.

Among the trends that mark the events industry this year in Cvent are emphasized by the personalization, which is also possible to adapt the event to the expectations of each participant. This means involving artificial intelligence while careful handling of personal data obtained. It allows, for example, that the organizer of the event connects the participants with the same interests and goals, which increases networking efficiency, and at events with different sections advises the individual who would be more appropriate.

The personal approach is also expected by events organizers. « They want you to listen to their wishes, appreciate advice on how to carry out or adapt something, and above all appreciate the support of a team that should be throughout the event, which is not taken for granted everywhere, » Jeric emphasizes. The planning, preparation and implementation of events is a professional and, above all, reliable team very important. In his experience, the involvement of artificial intelligence into events has not yet been established as a constant practice, and the organizers include it more than interesting, which indicates the development of this field in the future.