« We have developed hearing aids that are considered the smartest hearing solution »

According to the World Health Organization, more than 430 million people around the world already have hearing problems, and it is estimated that by 2050 every tenth person will suffer from hearing impairment.

But most hearing problems can be solved with hearing aids, but people with hearing impairment often delay with finding help for many years. That this can lead to social isolation, problems in everyday life and even cognitive disorders, says Lukas Schinko, CEO Neuroth Group. We talked to them about the 117th anniversary of the company, the latest hearing solutions, visits to Slovenia and the exclusive brand Viennatone smart hearing aids.

Lukas Schinko is the fourth generation at the head of a company founded in 1907 by his great -grandmother Paul Neuroth, who also suffered from hearing loss. Schinko took over the management of the company from his mother in 2011, when the company was already expanding abroad. At the turn of the millennium, the first branches in Switzerland were opened, in 2008 in Slovenia, later, in 2014, in Germany. Today, about 1300 employees and more than 280 auditory centers in Austria, Switzerland, Liechtenstein, Germany, Slovenia, Croatia, Serbia and Bosnia and Herzegovina have. They have already opened with us already 17. The auditory centerAnd they also chose Slovenia for their prestigious event, the first Neuroth Summit.

Your company has been involved in hearing aids for 117 years, so I believe you can outline the development of hearing aids over time. Which technological innovations have most influenced their progress?

When my great -grandmother founded a business, hearing aids were huge and awkward devices compared to today’s huge and awkward devices. Undoubtedly, it was the first major breakthrough in the 1990s, when hearing aids were digitized, allowing more advanced sound processing (before that, analog signal was analogue processing). It is interesting to note that many industries are only devoted to digitization today, and in the area of ​​hearing aids, this was happening 35 years ago, which testifies to their technological advancement. Around 2007, wireless technology came in and today hearing aids are completely wireless. Another important milestone was about eight years ago, when rechargeable batteries began to replace the classic. At the moment, we are about three years in the midst of a really big technological leap, as artificial intelligence (UI) also intensively enters the area of ​​hearing aids. So we recently introduced the market hearing aids of Viennatonesupported by artificial intelligence, with the possibility of upgrades that are perfectly adapted to the contemporary lifestyle. It is a product that is exclusively accessible to Neuroth only.

Can you explain more about Viennatone hearing aids? Who are they most suitable for? How do they work?

I am proud that we have exclusively developed hearing aids that are currently considered the smartest hearing solution in Europe and offer the opportunity to upgrade and tailor them to your lifestyle and personal needs, thus experiencing even greater comfort in their use. We are aware that among our users are both older individuals and many others who have hearing problems and are still very involved in their work activities, so they need more adapted auditory solutions. With hearing aids Viennatone This is how we address individuals between 50 and 65, who have hearing problems, are still very active and at the same time digitally oriented. The essence of these smart hearing aids is that they are fully adapted to the user’s needs and lifestyle. We also know that often the decision to make a hearing aid is not easy, so we approached people with this product. It is a smart hearing solution that grows with the user, as users can start with more basic technology, gradually get used to the device and then upgrade it arbitrarily according to their needs. Viennatone hearing aids are in the ear, very small and practically invisible.

Viennatone hearing aids are in the ear, very small and practically invisible. Photo: Neuroth

How is Viennatone smart hearing aids available in Slovenia?

We are pleased that we launched the Viennatone hearing aids a few months ago in the market in Austria, Germany and Switzerland, and now they are also available from you, in Slovenia, from 17 March 2025 onwards. I would like to point out here that Neuroth is also a contractual supplier of the Health Insurance Institute of Slovenia (ZZZS) for medical devices – hearing aids. In the case of hearing, a specialist is an otolaryngologist finds that the hearing aid could help you and issue an order for hearing aid. All information about this may also receive an individual In Neuroth’s auditory centers.

Photo: Neuroth

There is another important milestone in Slovenia. In 17 years of operation, you have recently opened the 17th auditory center in Šiška. Why is this center different?

First of all, I emphasize that in the company, without exception, we focus primarily on providing top quality in all centers and in offering our services. The auditory center in Šiška differs from others in Slovenia in that it was chosen for it, which is very easily accessible. We are so proud that with this center we have come even closer to people who need our help.

Are you planning to further expand your network with us?

Photo: Neuroth

Yes. In the coming years, we are also planning mobile points, offering hearing testing in the vehicle. This will reach all people, including those who are unable to get to the centers or make it easier for us to come closer to them.

Let’s look into the future to conclude. It is in Slovenia that you recently had an important meeting of all employees, at which you set the long -term (five -year) goals of the company. Why Slovenia?

Slovenia is an extremely important market for us, so we have chosen your country for the first prestigious meeting of all employees, the first Neuroth Summit, at which we have reviewed strategies, values ​​and set goals for the coming five -year period with more than 1000 employees. That is why our attention will continue to be focused on new technologies that we will adapt to users. The latest hearing aids that follow the latest trends are therefore Viennatone hearing aids – A new and unique approach in hearing aids, which will continue to develop in the future.

Client of advertising content is Neuroth Doo