Watch out for shrinkflation – DN.se

The fact that the gingerbread can become 50 grams more easily against last Christmas or that the chocolate bag has shrunk by 75 grams is difficult even for the most prism conscious consumer to discover. On the other hand, when the Food Price Soll examined packaging changes, they have discovered that the price often does not follow down.

– If the comparison price has increased, we believe that it is shrinkflation and not just a packaging change, says Matpriskollen’s CEO Ulf Mazur.

Shrinkflation is not only hard -to -detect Without also difficult measured, Mazur notes. He, on the other hand, says that there have been a lot of packaging changes over the past two years and that more consumers hear about it. He believes that this is a consequence of the higher price level for food.

– When a chocolate bag costs almost SEK 60. Then many people back down and say no it is too much and then it is normal to change packaging size, says Ulf Mazur and adds::

– Basically, you do not want to fool your buyers, but on the other hand you do not want to lose buyers either.

That the packaging changes can Also, be an effect of grocery stores competing with each other and price pressing similar goods.

– Then the producer must develop alternative sizes that do not become directly comparable between stores.

It can also be a way to include goods at different price levels in the same campaigns. However, it becomes difficult for the consumer to compare products. However, that packaging changes does not necessarily have to be bad for the acting.

– It may be more sensible that you do not buy such huge packaging of everything without getting something that is a little more reasonable in size.