Wanted to stop before we were brought out
« We wanted to stop before we were brought out, » says Sigfús Guðfinnsson bakery, but he stood his last shift in the bread house in Grímsbæ this week with his brother Gudmundur. This concludes more than half a century of history, but their father, Guðfinnur Sigfússon, founded a baker on site in 1973.
But patrons in the bakery do not have to despair; A new operator is now taking over, Hygg Coffee & Micro Bakery. Axel Thorsteinsson, who has a good man with Karli Viggó Vigfus’ son, promises to respect the heritage of the brothers and keep their mark on the air, but the bread house specializes in baking from raw materials that are organically certified.
In addition to baking for Hygg, the bread house will continue to run in full gas – actually added to the other. In recent years, the bakery has only been open on weekdays, but now the weekends are being added. Hrygg is also open every day. « Of course, some new focus always comes with new people, but basically everything will be unchanged here and will continue to be based on the skills and experiences of their brothers.
Blissful with the transaction
The brothers say the bread house now has more chances of reaching more people, but they themselves have not made much of marketing. « We brothers are not great marketers, for example, have never bought an ad, » Sigfús informs. The brothers have stone the grain in their own mill, one of their types in the country, and therefore work will continue in the name of national security, according to Axel. In addition, it will be requested that the straight line be open to the brothers, he needs good advice. « We need to be careful here, this is an established company. »
The brothers are happy with the business. When they began to consider that the sails tear, they could not exclude the possibility of closing the bread house permanently and firmly. Nevertheless, it would be a better option to find someone who would be willing to take over the business on the basis of passion, ambition and care. They found that man in Axel. « It is a great good fortune to have done this to other hands, » says Sigfús and Guðmundur adds: « Iceland would have been poorer we would have had to close. »
The brothers and Axel the successor to the Sunday newspaper Morgunbladid are discussed in more detail.
