Tupperware in front of comeback? French entrepreneur announces plans for insolvent brands
Celebrated Tupperware after the bankruptcy From last year his comeback soon? When it comes to the French entrepreneur Cédric Meston, it should be done soon. The investor now announced the takeover and restart of the brand in five countries in Europe, including Germany.
Under the heading « Tupperware celebrates a comeback in Europe! » Meston wrote on Tuesday at the LinkedIn business network: “I am very proud to take over and restart Tupperware France in five European countries (FranceGermany, ItalyBelgium, Poland). » To do this, he called three business partners who are also said to be involved.
Tupperware « Comack in Europe »: Meston has before
He thanked 20,000 consultants who « lived through weeks of uncertainty and patiently waited for the announcement ». He was « deeply touched » by their commitment. Tupperware returns « after three months of standstill ». It was a new beginning, « ambitious and permanently created, » said Meston.
Specifically, he announced in the announcement of wanting to bring the Tupperware products back onto the market from April. He even called the target of 100 million euros in turnover by the end of the year. He wants to focus on the « strength of our network, the innovation of our products and the modernization of our sales channels ».
Meston wants to lead Tupperware as CEO
He will take over the management as a CEO, says Meston. « This is a strong responsibility, and I am proud to be able to contribute to the rebirth of such a symbolic company, » he said. He did not reveal any further details of the possible takeover. How The mirror reports, Tupperware France has so far been 99 percent of the Belgian branch of the US company, which had submitted an bankruptcy application for itself and other subsidiaries last September.
There is still no sign of a takeover or restart on the official pages of Tupperware. On the German website of the brand there is, for example, the note: « We have been in the final bankruptcy proceedings since February 1, 2025. »
Tupperware has filed for bankruptcy
Had in September 2024 Tupperware in the USA filed for bankruptcy. The American company is said to have accumulated debts of over $ 700 million (around 628 million euros). In November it was finally announced that the German offshoot of the Bleite company is – just like the sister companies of some other countries. Meston is a co -founder of the company « Happyvors » (formerly: « Les Nouveaux fermiers »), a French company that produces vegetable meat alternatives. He was from the magazine Forbes In 2021 listed in the list of « 30 under 30 » for France, which includes particularly influential or successful people under the age of 30. In the meantime, he should also act as an investor for companies that have become difficult.
