Tuna, because sales are falling (and what Shrinkflation has to do with it): the results of the Altroconsumo test

It is one of the best selors of the summer season. Thanks to its characteristics – ready for use, tasty, versatile – the tuna allows, in fact, to Consume a fish based on fish, without turning on the stove. However, over the last year, this product has suffered a drop in sales. In particular, based on the surveys of Nielseniq, In 2024 volume sales, that is to say in kilograms, dropped by 4%.

Shrinkflation effect on can

What does this trend derive from? It is likely that he weighed the « Shrinkflation ». In practice, The price of the single package remained unchanged but the weight was reduced. So the consumer has the feeling of paying the same figure while, in reality, he buys a lower amount of product.
It is no coincidence that The range of available formats has definitely enlarged. Today at the supermarket you can find cans of 80 and 120 grams but also of 56, 60, 65, 70 and 112 grams.

Because natural and glass tuna grow

If the category is, overall, stopped, however there are Some segments that grow. It is, in particular, of Products that respond to the need for well -being that characterizes large consumers bands.
An example? Natural tunawhose sales in 2024 increased by 0.7% at volume. But there is also The glass tunawhich – at volume – records + 4.5% in the version in oil and even + 29.6% natural.
Be careful, though: The glass represents a niche in comparison with the can. Just think that almost 11 thousand tons of glass tuna were sold last year against almost 90 thousand tons of cans.

The Altroconsumo test

How to orient themselves in such a complex market? Help comes from Altroconsumo, who tested 30 products with olive oil and extra virgin olive, of which 19 can and 11 in glass, of different brands.
The investigation, which developed in 3 steps (laboratory analysis, tasting, verification of the information shown on the label), noted a medium-high overall quality level. In fact, 9 references are with an evaluation equal to or greater than 70/100 (index, for other, of excellent quality). To these are added 18 with one vote between 60 and 69, synonymous with good quality.

Who is on the podium of Altroconsumo

The best product – based on the Altroconsumo test – is the Tuna with olive oil creeped to reomish with an evaluation of 74/100.
In second place, with 73/100, the Tuna slice in Angelo Parodi olive oilfollowed by Full Tuno Tuna with ASOMAR OLIVE OIL and come on Coop Fior Fiore Yellowfin tuna filletsboth with 72/100.
The report for the best purchase, which indicates the reference with the best ratio between quality and price, it goes to Tuna fillets in Ondina olive oil, brand of Eurospin fish products.