Tourism in Augsburg reaches record values

Augsburg as a small town in the shadow of Munich – These times are long gone: The Regio Augsburg tourism company has been reporting record numbers for years when it comes to overnight stays and guest arrivals. Such a record year was again in 2024: With almost 1.2 million overnight stays, a border was broken for the first time that had been considered unreachable years ago. Augsburg can also look forward to growth in the guest arrivals. Some events this year should help to continue the trend.

Compared to 2023, the number of overnight stays in the Fuggerstadt rose by around five percent, according to tourism boss Götz Beck, the guest arrivals (over 645,000) is an increase of almost seven percent. With 43.3 percent, the bed load was “well above the Swabian -wide average of 30.4 percent.

Events and anniversaries: What moves to Augsburg in 2025 tourists

According to Augsburg's business officer Wolfgang Hübschle, several factors contribute to success. In addition to the advertising effect by FC Augsburg and the UNESCO World Heritage Site Also attract tourists to unique anniversaries and event highlights. This year, the city relies on the anniversary on the 500th anniversary of the death of Jakob Fuggers or the 375-year-old of the Augsburg High Peace Festival. Various events are planned, including special exhibitions, new city tours and more.

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In addition, the city wants to draw attention to itself with its Roman legacy in 2025: « The marketing of the Roman city topic is currently making great progress, » emphasizes Johannes Hintersberger, chairman of the Augsburg Traffic Association. The big throw, of course, a new Roman museum, is still a long time coming for reasons of money. Insiders would also expect the visiting numbers, especially in the area of ​​day tourism: the former Roman museum was a popular destination for school classes. After the closure and with the move of the exhibition activities into the interim, the Tuscan pillar hall at the Zeughaus, these numbers could never be reached again.

Rathaus Augsburg closed due to renovation

There are also other challenges. So not only the Perlach, but also the Augsburg town hall is currently Because of renovation work for visitors closed. Both are central buildings for tourists and are among the most popular sights as part of a Augsburg trip. « Nevertheless, the city remains attractive for tourists – both classical tourism as well as congresses and conferences contribute to the persistently positive trend, » the tourism company Regio Augsburg quotes hotel operators from the city center.