Tire production for cars decreased by 5.2%

Most tire enterprises are forced to reduce production plans against the background of overstocking in the market. Due to the ambiguous weather, the season of rubber shift has shifted, and citizens do not seek to spend money, preferring savings. Cooling added a drop in car sales. The forecasts of market participants are not optimistic: in the future, the winter tire market can also sag.

The production of tires for cars in Russia in the first quarter decreased by 5.2%, to 8.23 ​​million units, follows from the data of the Central Department Store (the operator of the Fair Sign Market system). The Kommersant’s source explains that the factor of springwell in the tire market was affected by the dynamics due to the fall of customer demand-against the background of this enterprise, they are forced to adjust production plans. On the budget segment, the interlocutor “Kommersant” continues, and Chinese import exerts additional pressure. In addition, the situation exacerbated ambiguous tires of rubber due to the weather.

Of all categories, the reduction in output is still fixed only on summer tires – by 14.3%, to 5.6 million pieces, which has led the indicators for total production in negative dynamics. The release of all -season tires grew by 4.6%, to 454 thousand pieces, non -navigated winter – by 5.3%, up to 556 thousand units, winter hungry – by 36%, up to 1.5 million pieces.

Piralli confirms that a decrease in tire production by Russian enterprises followed a certain correction of demand from consumers in the first quarter of this year. Cooling is primarily associated with a decrease in sales of new cars, according to the company. Dmitry Baban from SBS Consulting is held by a similar opinion. According to Avtostat, sales of new cars in the first quarter decreased by 25% of the year, to 246.9 thousand pieces. Also, they believe in Pirelli, the demand was influenced by changes in consumer behavior: “During the period of high banking rates, buyers prefer to postpone purchases, making a choice in favor of savings.” The editor -in -chief of the magazine “behind the wheel” Maxim Kadakov recalls that in the Russian Federation there is an excess of tire production capacities: until 2022, a significant part of the volume was exported, and now – to the domestic market. “This is good for the country and consumers, but the big question is how the plants will be twisted,” he notes.

Not all enterprises reduced production indicators, it follows from the Kommersant survey.

In particular, Kordiant, according to the results of the first quarter, has increased the release of passenger tires at all sites by the year, says Vadim Volodin, general director of the holding, CH, Kommersant. The main growth occurred due to the launch of the Gislaved plant in Ulyanovsk and an increase in the production of premium tires under this brand, the top manager said. The Ikon Tyres says that the production of tires in the Russian Federation grew compared to the same period in 2024, which corresponds to the company’s plans for the current year.

Pirelli notes that the company’s production plans are certainly updated taking into account the current realities of the market, but the strategy to expand the size line and models remains the same. “In the upcoming winter season, consumers will be available to a completely new non -nuclear Pirelli Ice Zero FR 3 bus,” the company notes.

Mr. Volodin connects a decrease in demand for summer tires in the first quarter with an abnormally cold spring and a shift in the season of tires. “Many car owners put off the purchase of summer tires, waiting for stable warming,” he explains. The retail sales of the company’s summer tires in the first quarter for the year decreased by an average of 10%by the year, the top manager notes. Ikon Tires CEO Andrei Pantyukhov also indicates a specific summer season due to abnormal weather conditions in the Russian Federation. “Conclusions on how the season goes, to make prematurely,” he believes. The company added that in the first quarter of IKON TYRS tire sales “significantly grew” a year by the year.

According to Pirelli, some consumers purchased the tires in advance, while others decided to wait for the purchase, making a choice in favor of savings, or leave old tires in operation. Maxim Kadakov adds that at one hundred stations this spring, there was no seasonal surge of demand for tire services. “Many were not left without work, but with a big minus,” the expert says.

Survengers of “Kommersant” marketplaces fix the growth of sales of summer tires.

Maxim Kadakov, however, explains that the dynamics demonstrates the active development of the online platforms themselves than the general situation in the market. Avito’s sales of summer tires in the first quarter increased by 8% year by the year. Wildberries & Russ reported an increase in the sales of tires in the first quarter by 2.7 times. The average check since the beginning of 2024 increased by 10%, to 5.5 thousand rubles. For one tire, specify in the company.

Tsrtp did not open data on tire sales leaders. As follows from the Kommersant survey, the top includes Cordiant, Kama, Pirelli, Triangle, Continental, Kumho and Yokohama brands. The head of the service direction of the FreSh automotive market, Alexander Noskosk, clarifies that the Gislaved Premium Control, Pirelli P7 Cinturato, Ikon Tires Autograph Aqua 3, Sailun Atrezzo ZSR, Belshina Bel-403 are in greatest demand. and Triangle TR259.

Market participants unanimously note that so far the situation is not in demand, but to a certain extent even aggravates. According to Pirelli, positive changes can be expected in case of a change in monetary policy. The « Cordiant » is also not optimistic. “Given the decrease in the car market that is now observed, we expect a small decline in sales of winter tires in 2025 – about 5%in annual terms,” Mr. Volodin predicts.

Natalia Miroshnichenko