Tiffany & Co. in Milan, in the armored flaghip with secret control room where art dialogues with priceless jewels
Located in via Montenapoleone, the extraordinary store curated by Peter Marino exhibits the largest selection of Tiffany archive pieces, which merge art, crafts and retrace almost two centuries of history
« The color of light » by Michelangelo Pistoletto, « La Femme à la robo vete » of Picasso, as well as works of URS Fischer, Daniel Arsham And Julian Schnabel (Some cannot be mentioned, only admire …), they act as a counter -anti to jewels with an invaluable value, because they are museum pieces, such as the flower brooch of the sea – given by Richard Burton to Elisabeth Taylor and recomposed auctioned by the Maison – next to other historical pieces exhibited in the Schlunberger room. They make the jewels for sale even more precious and desired, also these important ones, because now you look at the gunshot customers.
Tiffany & Co. opened his largest boutique in Europe in Milan (second for economic commitment only to that of New York), an opening in advance on the program so as not to lose the affairs produced by the Salone del Mobile. And the visit to the shop is transformed into an immersion in the culture of beauty and creative talent of almost two centuries of history, those who begin with history of Charles Lewis Tiffany.
In the prestigious headquarters of Palazzo Taverna, a historic neoclassical building built in 1835 and one of the most refined aristocratic residences in via Monte Napoleone, the new store offers customers an experience in beauty. Everything is a reference between New York and Milan. The facade, which completes the architecture of Palazzo Taverna, highlights its elegance. The arched windows in the famous Blu Tiffany were made by the legendary Venini Venini of Murano. The lunettes, recreated on the basis of an original design by Gio Ponti, refer to the colorful Glass creations of Louis Comfort Tiffany.
In the Tiffany High Jewelery section, the most coveted creations of the Maison are exhibited in satin glass windows. In the nearby private suite you can see Tiffanies & Tiffany, a work commissioned by the Arnault family at Urs Fischer, who speaks of the relationship between women and the creativity of the high jewelery.
With an area of over 1,200 square meters, the new shop was designed by the architect Peter Marino, already author of the New York landmark.
At the center of the shop, the most scenic work, a transparent scale designed by the engineer Hugh Dutton, which rises to the skylight. Together they represent a sculptural glass and light expression – everything is a call to diamonds. In the patio, invaded by natural light, the bar space where everything is griffed, including the barman tie.
Here is the imposing statue Stratified Venus of Arles, La Venus by Daniel Arsham. Going up for the staircase, stopping on the first floor, you access the Casa & Accesso spaces, with the table created ad hoc by Julian Schnabel next to the two large paintings.
The top floor is reserved for top clients. Welcomed in the reserved rooms, they can make their purchases in an intimate atmosphere. Not only that, the new era of precious shopping also provides exclusive cocktail parties in the patio with a musical background.
« The new Tiffany & Co. shop in via Monte Napoleone is the example of the Maison’s constant commitment towards its customers in Italy and in the world, » explained Anthony Ledru, President and Chief Executive Officer, Tiffany & Co.
Of course, it stages a true art of trade to keep up with a world, that of luxury, forced to raise the bar more and more.
It would be enough to remember that the security item is among the most relevantthe. The Milanese citadel of the jewelry that made Audrey Hepburn eyes shine in breakfast by Tiffany is a sort of armored fort, controlled by 10 security guards. All the people of the staff and the suppliers have a secret code, but each entrance is also supervised by a secret control room.
Enough? « In reality we are thinking of increasing it. »
