Ticket operators noticed the growth of pre -sale on May holidays
Demand for entertainment events for May holidays in 2025 has increased significantly: ticket sales increased by a year to 50%. The market of entertainment events has finally recovered, its participants say. In monetary terms, he achieved, and in some categories exceeded the dopandemic indicators.
The pre -sale of tickets for entertainment events – exhibitions, concerts, etc. – on May holidays (May 1–4, May 8–11) grew by many times, said “Kommersant” ticket operators. So, by the beginning of April, the number of tickets purchased at Yandex Afisha is one and a half times higher than the same indicator last year, the company representative says.
According to MTS Live (controls Ticketland, TicketsCloud), pre -sale increased by 27% in the volume of ordered tickets and 43% in money year by year. Compared to 2023, growth was 11% and 29%, respectively, the representative of the operator said. “For an objective assessment, we analyzed the dynamics for several years at the comparable base – without taking into account new organizers,” said Dmitry Zorikhin, director of finance and strategic development of MTS Live.
Kassir.ru noted that in Russia as a whole, 7% more pre -sale of tickets for May holidays in quantitative terms were implemented than a year earlier. The company clarified that the analysis took into account the data from March 1 to April 3. They refused to reveal absolute values in companies.
At the same time, if you take sales in Moscow, the number of tickets sold doubled, says Elena Glukhovskaya, CEO of Kassir.ru Civil Code. The top manager connects such an increase with last year’s terrorist attack in Crocus City Hall, which « greatly influenced the sale of entertainment events in the capital. »
The most popular events for May holidays in Moscow were concerts, said Elena Glukhovskaya: “The next category in popularity is theaters.” In general, since the beginning of the year, concerts, theaters, exhibitions and stand-ups are most popular, confirmed by Enriko Mazavrishvili business development director of the Yandex Afisha business.
Yandex Afisha is given by the following most popular events (by the number of tickets sold): the punk tale “King and the Jester” (“CSKA Arena”, Moscow), the concert of the performer “Three Days of the Rain” (CSKA Arena, Moscow), as well as the performance of the Battyft Arena group in Kazan. It is clarified that a month before the events, the situation may change, that is, the actual top following the results of the holidays will probably look different.
“We can confidently say that the market of entertainment events has recovered. In monetary terms, he achieved, and in some categories he exceeded the dopandemic indicators, ”said Elena Glukhovskaya. MTS Live confirms that they observe the restoration of interest in offline events after the spring events last year.
According to the results of 2024, the volume of the ticket market reached 227 billion rubles, increasing by 20% of the year by the year. Of these, 53 billion rubles. I had to take a concert segment, 45 billion rubles – for cinema, 38 billion rubles. They brought museums and exhibitions, 49 billion rubles – theaters, another 12 billion rubles – sports events. In 2025, the market will reach 265 billion rubles, increasing by 17% year by the year.
At the same time, market participants doubt the indicators of the growth of demand for May events. “The three largest ticket operators occupy more than a third of the market in monetary terms taking into account the cinema,” said OKS Labs (OKKAM unit). At the same time, the growth data vary greatly, although everyone should be about the same, the president of the promotional company NCA, chairman of the Association of Concert, Theater and Ticket Organizations, Mikhail Shurygin, believes.
