This is Xperion, Cologne Gamer Paradise – Photo Gallery
The MediaMarkt Technical Trade Chain operates three special stores in Germany, namely Berlin, Hamburg and Cologne. These are actually gamer centers where the focus is not on shopping (although some products can be taken home for money), but on the game, trying out tools and video games, and even regularly using it (over the age of 14). In addition In Xperion stores Almost everything is free.
Why is it worth maintaining Xperion?
About two million visitors visit the three stores annually, mostly young people. To serve so many people for free, it seems crazy. But MediaMarkt would really be happy if more people came. To this end, not only are these places open but also attractive events (for example, e-sports tournaments), at least one weekly in all three cities is organized. These can be followed on site, but also online, then commenting and discussing social media.
In fact, Xperion maintains crews in the three cities to organize events and people interested in gamer world For him to produce content, live streams, videos and podcasts. Of course, another activity can be triggered. Sebastian Knaup, director of the Xperion store of Cologne, told Blikk that they do not collect any data on their visitors, they did not need to register to play someone. What they are curious about is to learn about social media.
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They strive for their audience to develop organically. If their guests like them, they will bring their friends next time. The point is to be able to establish a relationship with their visitors and achieve commitment and loyalty. This is also a cultural issue, as young people can play them on platforms or enjoy events.
It is difficult to measure the extent to the extent to which the experience gained in Xperion is utilized by gamers go to buy a technical article. However, surveys show that the effect appears in nearby MediaMarkt stores. However, no one knows how the gamers or interested people in various countries behave, but it is assumed that they are also influenced by Xperion’s radiation.
Contact with young generations
How’s the Sunster here come here? Well, before the turn of the millennium, and even for a while, when the young people wanted to get to music recordings, they went into the music stores and took a CD, cassette, less rarely vinyl. However, Napster made it possible to share MP3 files, thus overturning the well-established business model of the music industry and orchestral trade. (By the way – as We have reported – The company has recently been bought for more than $ 200 million, and they want to organize music events in the metarace.)
For commercial companies like MediaMarkt, this turnaround did not do well. Physical music carriers were the tools that made the young generation into the shops. Many people may remember that the chain stores also provided a wide range of music in Hungary, until music division, torrentation and streaming ended.
The music industry, even if slowly, has created its new operating model and appeared by music service providers such as Spotify or the Apple Musicand the concert and festival industry also flourished. However, merchants lost their relationship with the younger age groups. Later, of course, they became those who would have bought not only music but also a washing machine or TV in the well -established place. According to Sebastian Knaup, young people are very difficult to reach, and it is quite expensive. That is why MediaMarkt has initiated the opening of Xperion shops, which is a long -term investment for the company to the brand, the future, and customers.
Karsten Wildberger, CEO of the MediaMarkt Group, said about video games that everyone loves them. In addition, young people can be brought closer to technology, getting to know software, computers and treatment through games. No wonder Xperion, which opened in 2020, was followed by the Berlin unit in January 2023 and then in Hamburg this year.
They do not have financial pressure, although the MediaMarkt rent, staff wages, costs and operation of equipment and other costs are forced to pay. And these are not small facilities. For example, the cologne unit is 3000 square meters, which is as large as the largest in Hungary Media store. What they expect in this business model is not the money, but to make their visitors loyal, to take care of their involvement, and to create more and more fantasies for the company who have a positive attitude. The idea is functional based on the experience of recent years, so the Hungarian company of MediaMarkt also thinks about opening an Xperion store.
Gallery
This is Xperion, Cologne Gamer Paradise – Photo Gallery
04.04.2025.
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