This is how Lidl is cheating his customers
One of the insides explains that the tricks start with the shopping cart. The shopping cart is deliberately made larger, so the shopping looks small. It makes customers buy more.
If you go with a shopping cart, it is oblique in such a way that the purchases always slip in the direction of the push. In this way, the customer does not see his purchases, thus taking a greater tendency to put more in the carriage.
The insider in the documentary is absolutely sure: « If we had had smaller shopping carts, Lidl would never have been able to produce the sales it is now producing. »
According to the documentary, Lidl is working to abolish shopping baskets so that customers need a wagon. It should give increased sales.
Price brands over the products
Lidl is not the only discount chain that has large shopping carts, but Lidl seems to use other tricks to confuse customers when shopping.
In all other stores, the price tags are below the goods. It is different at Lidl. This is intended to get customers to choose items with an allegedly low price that actually belongs to another product.
However, the charges do not stop there.
The ZDF documentary also mentions the store’s handling of suspected fresh fruit and vegetables. According to the documentary, bananas are harvested immature and imported into Germany. They then mature artificially by gases. Thus, Lidl can decide when the bananas are ready for sale. This method means that the supermarket gets more control over how much food to throw out. You should immediately think that was a positive initiative, but the discount chain methods are under criticism in the documentary.
Designer own brands after the big
It is also criticized that Lidl’s own products are adapted to original products as far as it is legally possible.
This refers to both the appearance of the packaging and the taste.
Often, the brand and the private brand are produced by the same manufacturer. According to the documentary, Lidl presses the manufacturer to produce private brands for Lidl, threatening to remove the brand from the range.
