These politicians spend the most money on social media advertising

Those who spend the most money for social media do not necessarily win elections. That has us German Bundestag election campaign taught in February. The Greens lost three percentage points with Robert Habeck as top candidates-even though the party spent over a million for meta advertising in the election campaign. So it was far ahead of the left and the AfD’s expenses, which were able to celebrate both election successes.

In Luxembourg, too, the parties who receive the most party promotion do not necessarily have the highest social media editions-and are therefore not always successful. A look at the advertising library of the Tech Group Meta provides information about how much the Luxembourg parties have spent on Facebook and Instagram advertising between 2019 and 2025.

According to the advertising library, the ADR is the top priority with almost 95,000 euros. In between, the party was able to regain its parliamentary group status in the elections in 2023 and posted one more seat. However, the ADR won only about one percent more compared to the 2018 Chamber election. On Facebook, the party is primarily trying to score with postings on covid, crime and the Luxembourg language.

In second place are the Greens, which are just as active on social media, but lost five seats when choosing the chamber. For them, the expenses have not paid off in terms of electoral. The podium complements the CSV – the party, which is by far the most party funding from the state. In order to be precise, it was 933,623.28 euros in 2023. In comparison, the ADR not even collected half of the CSV party funding with around 407,000 euros, but spent almost 25,000 euros more for social media.

DP and LSAP do not even spend half of what the ADR pays for meta-advertising, both at around 43,000 euros. However, the pirates pay three times more than Déi Lénk, although both have only two seats in parliament.

Marc Goergen spends more money than almost all MPs together

The issues of their individual MPs in particular show that the pirates place a special focus on social media. Although it is one of the smallest parties, her two MP Marc Goergen and Sven Clement are leaders among parliamentarians when it comes to switching meta advertisements. However, between the two is the clear winner Marc Goergen. With its 33,910 euros, the pirate spends three times as much as Sven Clement. With the sum, he pays almost as much as his entire party for advertising on social media.

Goergen regularly spends smaller sums of around 100 euros for advertisements that provide information about his work in the chamber, about motions that he brings to coordination, chamber speeches that he holds-but sometimes Goergen also only pays advertisements to wish his followers a nice weekend or « happy Halloween ». He was publicly criticized by his party colleague Sven Clement last year for his expenses with party funds. Both delivered themselves publicly a real mud battle.

Behind the pirates, it is mainly the ADR and Déi Gréng that invest the most money in their social media. Number three on the podium is the MP Sam Tanson, who was also Minister of Justice and Culture in the years before 2023. The ADR politician Tom Weidig is in fourth place, who with his statements always caused a stir on social media in the past. Behind Weidig is his parliamentary group leader Fred Keup, who only spends a fraction of what is pastic. Keup spent only 833 euros between 2019 and 2025. This can be explained above all by the fact that Keup can already be seen on various ads via the ADR account.

There is no trace of LSAP, DP and CSV politicians. Among the top 10 are still just Ben Polidori and Corinne Cahen, but the sums are hardly important. Politicians of the three largest parties in the country seem to be much to rely on social media advertising.

Luc Frieden clear leaders of the government

There is a clear number one among the government members. This is called Luc Frieden. The CSV politician has been there political comeback It was only in 2023 when he announced that it will go into the race for CSV as a top candidate. This did not prevent the prime minister from investing over 13,000 euros in meta advertising.

Far behind is its predecessor and today’s Foreign Minister Xavier Bettel (DP), who only spent 2,500 euros for meta advertising in the period. As with Keup, the number may be explained by the fact that beggar benefits from DP-financed advertising and is often staged in the advertisements of the party. Minister of Agriculture Martine Hansen (CSV) also spends money on advertisements among government members. With 688 euros, however, it would be far from the podium among the Chamber politicians.

Ministeries: Sensitization campaigns drive up costs

On “Word” demand, all ministries have also disclosed their expenses for Facebook advertising in the past six years. The Ministry of Health and Social Security comes first. However, it is important to emphasize that the two ministries were separated by 2023. Only since the beginning of the CSV/DP government have both been merged into one. The almost 107,000 euros are the separate issues of the two ministries by 2023.

The Ministry of Economic Affairs is behind it. On the « word » request, the ministry explains the high expenses by the fact that some departments of the ministry aim to « achieve companies, specific industries and interested fellow citizens at precise times ». This includes tourism with « Luxembourg – Let’s Make It Happen », corporate support or expenses for institutions that are subject to the Ministry of Economic Affairs, such as the National Statistics Office Statec.

In addition, many of the campaigns would be carried out together with partners such as the Chambre de Commerce, Coal shop or the chambre of the Métier. These would often cover the costs of the social media posts of a campaign.

The Ministry of Transport also reported to the « word » regarding its high advertising spending. With almost 97,000 euros, the ministry is in third place. According to a spokesman for the ministry, the coalition agreement leads to the ministry must carry out information and sensitization campaigns. Including the current campaign for traffic safety « La Route Pour Tout Le Monde, Les Règles Aussi ». This would organize together with Provelo.lu, the Sécurité Routière and the police, but the ministry would cover the costs.

« In order to sensitize and inform as many people as possible, we also use sponsorship on social media, » said a spokesman from the Ministry. This also applies to the Ministry of Equal Opportunities, which far spends the most money with the three previous ministries, and around 90,000 euros.