The triumph has its price – diepresse.com
25 million euros in costs are an experience of previous years. The Eurovision Song Contest does not necessarily have to take place in Vienna.
After celebrating, the bill comes – and Austria has to prepare for the Fulminant Triumph from JJ at the Eurovision Song Contest of Basel. Finally, it is clear that regardless of all budget holes, the world’s largest music event in 2026 will be organized in Austria in 2026. For the show with around 150 million television viewers alone at the final, tens of thousands of fans and a four -digit number of journalists travel every year alone.
« We congratulate JJ on his fantastic performance and are proud to have accompanied him on his chance of success, similar to Conchita Wurst, » said the ORF boss and referred to the last red-white-red ESC triumph to date when it was called « Rise Like a Phoenix ». At the time, this resulted in the 60th song Contest the following year in Vienna. Now he will « be a guest in Austria in the 70th year, » summed up Weißmann. « The work for this starts now, the joy of this event as well. »
Heurige ESC output costs around 64 million euros
For this year’s ESC edition, the total costs will be estimated at around CHF 60 million (EUR 64 million) – which, however, does not have to bear Swiss television SRG alone, which could calm the ORF a bit. The broadcaster contributes CHF 20 million (CHF 21.3 million), the city of Basel CHF 35 million (EUR 37.3 million) and the European Broadcasting Union (EBU) CHF 5 million (CHF 5.3 million).
Not a cardboard stick, but at the same time you shouldn’t ignore the detour tability. Dario Silic, a professor at the Swiss School of Business and Management in Geneva, expects an economic profit of CHF 60 million (EUR 64 million) thanks to the ESC alone for the host city of Basel. For example, the hotel prices in the ESC week alone have more than doubled from an average of 220 euros to 457 euros per night.
Basel remains an increase of EUR 27 million
If you now take off the costs of CHF 35 million, there is still a plus of around CHF 25 million for Basel (EUR 26.7 million). « The forecast net income may seem moderate at first glance, » writes Professor Silic: « However, the long -term consequences in terms of national image, tourism, consumer spending and investments are most likely significantly higher. » So that Basel was in international experience, as Liverpool 2023 recorded an increase in the regional economy of EUR 65 million.
Experiences in Austria well
And the experiences of the Austria song contest 2015 after winning Conchita the year before are also financially positive. The city of Vienna held the expenditure of 1 million (valorized today about 1.3 million euros) in city marketing, the ORF came out with its EUR 15 million (now just under EUR 20 million).
Decision about the Austria location is still ongoing
The decision where the Mega event 2026 is now being held in Austria should be a while either way. The Wiener Stadthalle was only fixed as Venue by ORF in August 2014, whereby in addition to the capital with various locations such as Schönbrunn Castle, Heldenplatz or St. Marx, Graz, Unterpremstätten/Schwarzlsee, Schwechat Airport, Wels in Upper Austria, the Olympiaworld in Innsbruck, the Wörthersee Stadium and the Oberwart trade fair in Burgenland in Burgenland had.
After all, it is not necessarily clear that the capital of a country will always be home to the music circus. The ESC even likes to make guest appearances outside of the large metropolises: there are fewer glamorous venues such as Harrogate, Brighton or Malmö on the list. Unterpremstätten can therefore hope. (APA)
