The revenue of the largest FMCG networks slowed growth
The growth rate of the revenue of the ten largest FMCG retailers decreased by 6.8 percentage points per year, to 16.8%. This is dictated by a slowdown in the growth of the entire retail turnover, including expenses on products. Consumers are increasingly moving on to the savings model, and competition for them between networks is growing. The trend can be traced not only in offline, but also in the online segment: the growth rate of “scooter” revenue, for example, has decreased by 9.7 times over the year.
The total revenue of the ten largest FMCG networks in the first quarter of 2025 amounted to 2.91 trillion rubles, adding 16.8% a year by the year, calculated in Infoline. The growth of the market has slowed down. In January -March 2024, key companies increased the turnover by 23.6% year by the year. The slowdown in the growth of revenue is characteristic of the entire trade market, states the chairman of the Presidium of the Association of Retail Companies Stanislav Bogdanov.
According to Rosstat, the retail turnover in Russia in January -April amounted to 18.93 trillion rubles, increasing by 2.4% a year by the year. In 2024, a similar increase was estimated at 9.9%. Mr. Bogdanov connects the trend with an increase in savings moods: high rates on deposits and loans stimulate people to accumulate funds, abandoning excessive expenses. This also affects food. According to NTECH, their natural sales in the first quarter of this year increased by 2.1% against 6.8% a year earlier (See “Kommersant” from May 23).
The slowdown in the growth of the retail market is also affected by the online segment that has been actively developing for the past few years.
The most sharp fall in business growth rate in the first quarter, according to Infoline, showed a “scooter”. The revenue of the service in the first quarter of 2025 increased by 9.9%, to 60.68 billion rubles. A year ago, the pace reached 96.5%. The press service of the Kommersant retailer himself explained that the company focuses on expanding the assortment, including due to non-food goods and its own brands.
Infoline-analytics general, Mikhail Burmistrov, notes that the expression market players begin to compete with each other more actively. This year, the « scooter » lost its leadership in the X5 Digital segment (online unit X5), the revenue of which reached 78.5 billion rubles, adding 55.6%. The turnover of business of the entire group increased by 20.7% per year, to 1.07 trillion rubles.
The most noticeable growth rate of revenue among the largest networks in the first quarter showed the “tape”.
The network turnover increased by 23.2%, to 248.8 billion rubles. A year by the year, business growth rate has decreased by 2.7 times. But this correction is partially technical in nature. Mikhail Burmistrov explains that the abnormally high indicator of the last year largely provided the effect of the acquisition of the coin network.
The Tasteville business in the first quarter grew by 18.5%, to 91.37 billion rubles. Over the year, growth rate decreased by 1.9 times. The retailer is now engaged in optimizing his own network of offline stores, relying on online format (See “Kommersant” from April 30). A significant slowdown in the growth rate of turnover did not allow the “Tasteville” to oust the “traffic light” from the fifth place in the ranking of the largest FMCG networks, as previously waited in Infoline. The turnover of the latter in the first quarter decreased by 4% year by the year, to 96.19 billion rubles.
The reduction in the turnover of the “traffic light” occurs both in the context of the increased inspections of the regulatory authorities, and in the context of a general reduction in consumer interest in remote stores. The revenue of Auchan, which relies on hypermarkets, in the first quarter decreased by 1.7% year by the year, to 65.61 billion rubles. The format becomes less attractive to the consumer who selects low -format objects from the house and delivery, says Olga Sumishevskaya, partner of the One Story consulting company.
The only largest player who has achieved the acceleration of business growth rates in the first quarter was Mercury Retail Group.
The total turnover of its Krasnoye and Beloe and Bristol networks increased by 23.1%by a year, to 365 billion rubles. This is a 3.3 percentage point surpasses the pace of last year. The trend is explained by the increase in alcohol prices and the expansion of the assortment of stores at the expense of food, according to Infoline. Olga Sumishevskaya also draws attention to the high pace of the opening of new Krasnoye & White stores.
