The political battle in the networks: the PP risk with artificial intelligence and the PSOE is committed to Instagram directs | Spain
The Dominican Republic protest after appearing as the « island of corruptions » in a video of the PP, In which Pedro Sánchez and other members and excargos of the Executive such as José Luis Ábalos were supplanted, is the last chapter of fierce combat that the PSOE and the PP free on social networks. Genoa erased the tweet when it had already become viral And his spokesman in Congress, Miguel Tellado, requested « sincere apologies » to the citizens of the Caribbean country, but at the same time reaffirmed in a digital strategy that from his point of view « perfectly portrays the » corruption « that he attributes to the government. « It has been very successful in social networks, » Tellado celebrated. Almost at the same time, Ferraz issued the first program of Red zone « To bring socialist life closer » in PSOEPlay, the app which premiered at the Federal Congress of Seville. The first episode, on the eve of 8-m, He had an interview with Pilar Alegría, Minister of Education and General Secretary in Aragon, a report on the bust of Pablo Iglesias placed at the entrance of the party headquarters and Carlos Mazón's last controversies for his DANA management.
The technological revolution has turned social networks essential to political communication. Instagram and Tik Tok are the new battlefields of the digital universe. The withdrawal of controls decided by Elon Musk in X has caused the favorite channel of the parties and institutions to communicate is a field paid for misinformation. A land where ultra -right is comfortable. « The extreme right is the one that has best managed to instrumentalize the networks, traditional political parties obvious to a segment of the population, » observes Anna López, a Doctor of Political Science at the University of Valencia. The last 40DB barometer. For the country and the chain It places VOX as the first political option in intention to vote (24.3%) among potential electors between 18 and 24 years after abstention (33.1%). The PSOE would obtain a 20.9%support, with the very off the PP (7.9%).
'The island of temptations' and the gold bath in La Moncloa
The adaptation of the two great games to the new reality is very different. PSOE and PP have opted for different paths to innovate their contents. The Vox Electorate's escape in the young vote has led the popular to risk on social networks, an environment where the formation of Santiago Abascal and other ultras games as the party ended, of the agitator Alvise Pérez, have the front both in the presence within the digital community and in the full domain of the use of language. Genoa acknowledges that in recent months the budget and staff have increased, without providing figures, to increase their fire power in the official networks of the party and its leaders. Although their focus, they underline in the cabinet of Alberto Núñez Feijóo, it is placed in the campaigns generated through artificial intelligence.
The recent final of The island of temptations He inspired the PP to generate with the video that has generated so much controversy, in which he simulated its protagonists but with the face of Sánchez, his wife, Begoña Gómez, former minister José Luis Ábalos or his ex -assistant Koldo García. But the initiative got out of hand and turned to the PP as a Boomerang. The PSOE emphasizes that one of the EU's concerns is that the AI is used to supplant the personality of an individual and rejects using it as the PP is doing: the Feijóo party published a video of the same nature with the independence leaders Carles Puigdemont and Oriol Junqueras bathing in gold in the Moncloa after the announcement of the condation of debt to the autonomous communities of common regime.
Another of the PP campaigns with the AI was with a video in which he recreated Ábalos With a background voice that made statements about corruption that have been denied. In that video, the PP does not clarify that the images are not real and concludes with a poster from the Ministry of Finance. The socialists are using AI for the simultaneous translation of speeches and their transcription, to facilitate searches for information on the network or for the generation of metaphorical images in their campaigns that are identified as performed with AI technology. An example: a speculator that is enriched with housing prices. The EU Artificial Intelligence Regulation forces those who generate audios or videos that are Deepfakes to identify them as content generated by AI. As of August 2026, sanctions may be imposed, they remember in the Ministry for Digital Transformation.
The PSOE has opted more than the PP on Instagram, with the issuance of several directs for which joy, Patxi López and other charges of the party have paraded, in which questions about politics and more personal issues are combined. “This second facet is what we also want to make known. Take the politician out of the typecast in which populisms want to put it, and that people see that they are facing normal people like them, who spend their time to public service, ”they explain in Ferraz. “It is a way of talking about you with them, to meet them, that they tell you what worries them, their concerns. Being a live, it is a very dynamic and interactive dialogue and although from time to time there is some Trollthe viewers themselves of the live reproach their behavior. That is, in front of the speech of the right, which says that we cannot go outside, this format demonstrates that we are not only in it but that we are more accessible, ”says Enma López. The Secretary of Economic Policy and Digital Transformation premiered on February 13, starring in the first direct. “We cannot give up any space, the networks are also the antidote against the proliferation of hate speeches. We want to counteract them with formats that are attractive and with content against empty speeches and Trumpists. It is an opportunity, ”shares Víctor Camino, deputy for Valencia and general secretary of Youth. Users connected in each of the directs in real time have oscillated between 160 and 200 people.
The other line in which Genoa works mainly and the one that also pays close attention to the PSOE is the publication of short videos, in motion and with simple messages on Tik-Tok and Instagram oriented for the first age strip of voters. The style resembles the one already used by the Deputy Secretary of Mobilization and Digital Challenge, Noelia Núñez. In addition to being responsible for the bouquet, the popular leader is the youngest of the Party Management Committee with 32 years and accompanied Feijóo this week at the Mobile World Congress. The Feijóo cabinet now seeks to be promoted by Núñez replicated by other members of the dome and other training charges.
« Today a year of the PSOE master play is celebrated, » starts one of these videos, starring Tellado, in which it simulates playing letters to load against the government on account of the Koldo case. Another popular leader who follows the Estela de Núñez has been the Deputy Secretary of Economy, Juan Bravo, who published a similar video to justify that his party was going to vote against the Omnibus decree. The Deputy Secretary of Mobilization and Digital Challenge has also launched the NOechar thema video podcast in which he talks with members of the PP.
