The number of online cinemas in the first quarter of 2025 decreased by 40%
The number of online cinemas in the first quarter of 2025 decreased by 40% to 24 new original series. Moreover, most of them came out on several platforms at the same time. Market participants note that joint releases allow saving investments and talking about reassessment of profitability in conditions of growth in production prices.
The total number of new original TV shows released by online cinemas in the first quarter of this year decreased by 40%by a year, to 24 premieres, they calculated for Kommersant in Gazprom-Media Holding (GPMH). At the same time, most of the projects issued for the period could enter several streams at the same time. For example, the project “Lundy. Such tender love ”came out in January on Wink and immediately at Kinopoisk. The data was analyzed by open sources.
“If we exclude the above premieres, having analyzed only launches on one site, we get only 17 original premieres in 2025 against 25 a year earlier,” says Daria Pugacheva, director of the GPMH research department. As a result, on average two or three exclusive projects per quarter come out on the platforms, the top manager said.
The leader in the number of original series released in the first quarter was Okko (five releases), in second place – Kion (four projects), the three closes Premier (three releases). During the period, two projects were released for the period for the period, Ivi was exclusively one series, the KinoPoisk did not come out of strictly exclusive new projects. In general, Daria Pugacheva connects the reduction in the number of series released series in the first quarter with explicit economy on investing in projects, orientation towards joint production, and more often – a cokesiva (that is, sales of a ready -made series before launch) for several sites. According to its forecasts, by the end of the year the number of launches of original releases of online cinemas can be reduced by 30–40% year by the year with a predominance of coexcence projects.
The revenue of the Russian market of legal video services from the provision of B2C services over the year reached almost 150 billion rubles, estimated J’Son & Partners Consulting (See “Kommersant” from March 25). In parallel, other analytical agencies – TMT Consulting and Telecomdaily cited their estimates. According to the first, in general, the revenue of Russian online cinemas in 2024 increased by 37%, to 128.8 billion rubles, Vedomosti reported. Telecomdaily estimated the income of the market participants from subscription and advertising for a year of 121.3 billion rubles.
Okko insists that six projects have been published during the period, among them – the comedy “The Ministry of all the best” and the mystical thriller “Ghost Hunters”. “We focus on the release of high-quality original series that respond with a wide audience, and the scale of projects is more important than their number,” says the representative of the online cinema. Kion insist on the release of five projects for the period. This, in particular, is the second season of the “Successful” project and the continuation of the Omar franchise in the Bolshoi City, the general director of the online cinema Alexei Ivanov lists. In the first quarter, Wink introduced the valley of the valley. Such tender love ”, the heroic series“ Chelyuskin. The first ”and the drama“ Chemistry between us, ”say in the company. The Start did not answer Kommersant.
Sofya Mitrofanova, CEO of MTS Media, in an interview with Kommersant in February:
We all will have to be more attentive to the projects implemented initiatives
The Kinopoisk confirms that they did not release a single original project during the period. At the same time, the new series of Prometheus and Krasnaya Polyana were published, the representative of the online cinema, as well as projects of other online cinemas, said-for example, “Overheard in Rybinsk” and “Inspector Gavrilov” from Start. “Services began to better calculate the economy of projects and think more about profitability in general, while the prices of content production are growing rapidly. In addition, the online cinema is more released in the same television series, which also allows you to satisfy the request for subscribers for new items, ”the KinoPoisk believes.
The WINK online cinema is a decrease in the number of projects “expected market recovery”. The general audience of original content continues to grow, which indicates a competent content policy, they say there.
