The massacre in the ready-to-wear sector and the shoe in figures-Liberation
There are many sections of adolescence that will disappear with the upcoming liquidation of The female ready-to-wear brand Jennyfer, Announced this Wednesday, April 30. Memories but also jobs, since the approximately 1,000 people working for the company will soon be dismissed.
This announced bankruptcy is part of a crisis that strikes the entire ready-to-wear sector in France from the Pandemie de Covid-19 in 2020. Like Jennyfer today, Kookai, Gap France, André, San Marina, Minelli, Pimkie, Comptoir des Cotonniers, Princess Tam Tam, and more recently Kaporal were all taken in this turmoil.
The brands have suffered from an explosive cocktail: pandemic, inflation, increase in energy prices, raw materials, rents and wages and even competition from the second hand and, recently, of The « hyper fast fashion » symbolized by Shein.
Like Camaïeu in September 2022 (With the abolition of 2,600 jobs), some were liquidated. Others have undergone a receivership with or without recovery, or have experienced social plans. Jennyfer, for his part, is put into compulsory liquidation barely after being released from a recovery. In any case, it was the employees who trinked.
