The « like » is a political gesture – Liberation

Mode, decor, restaurant, leisure, on all networks ends up uniform. Everyone carries the same Leopard Jean with a red top. Everyone decides to hang gray-gray to their bag. THE microtrends Are linked, like impulses. Everything is controlled, calibrated, commodity. In my job as a stylist, I advocate open -mindedness, creativity, inclusiveness, conscious and reasoned fashion. Why was my feed on social networks so far? Because in terms of style, what is called « influence » is largely advertising, more or less aware. An advertising whose sustainability is based on the creation of needs and the purchasing drive where there is none. Result: we are looking for our style and we are sold complexes to fill, by outfits to reply. Once the dopamine shooting shooting is passed, the feeling of emptiness returns. A tour on the networks, a new « inspiration » and we put a part in the overconsumption machine. This is the endless story.

To get out of this loop, you have to remember a simple thing: we have the choice. We read and follow our own free will: we can decide what we see. Then, I want to question the notion of style: what is it exactly? How is it built? And the key is there. Style is intimate, it’s cultural, it’s creative. To be stylish is to be fully yourself – a free self that can be bizarre, wise, nostalgic, futuristic, multiple … To have style is to choose your clothes and wear them really, to love them, to use them, to live in it. My style is my story. It feeds on time, passions, imaginary. The rugby polo shirt, like the one my father has carried all my youth. The colorful stripes of Italian parasols. The boots of boats that my mother tied me in bracelets. The saturated colors of Wes Anderson or Pedro Almodovar films. The nature of botanical drawings and hockney paintings tattooed on my arm. The precious jewelry of a somewhat stowed grandmother. Style is not the perfect dressing room. And it’s not even consumption. It is art: the art of knowing each other, to express themselves, to know what constitutes us and what makes us vibrate.

I made a clean table of my subscriptions, as we get rid of old toxic friendships. Now, I assume like as a political, feminist and ecological gesture. My feed has become my manifesto! I want to see slower, less compliant people. « Outfit Repeaters » who find their clothes and keep them for life. Singular personalities, rich in their history, their complexity. Wrinkles, roughness, old bodies, unrequined bodies, beloved bodies. Free colored associations, clothes that don’t care about highlighting us, silhouettes that question me. I want beautiful who has nothing to sell myself – and there are, full, even on the networks. Style, real. To see it, just decide it.