The first electric Maybach, the last convulsion of the big status competition

With Maybach, Mercedes had a pre -war German elite brand redeemed 28 years ago. The twelve -cylinder Maybachs had to become the best limousines in the world. It was a psychologically stupid move. Mercedes-Benz had to be the top himself. By putting something out of it, it strangled its own myth.

It was also not a success. In 2012 it was over and out. Mercedes has since used the name Maybach only for exclusive variants of its own top models. They then wear the Maybach label, such as a budget supermarket luxury on a can of chic intended veal ragout. Making an impression has not become easier since the middle class also drives around with a heatable steering wheel and chair massage. If you wanted to be Versailles in Emmeloord, Emmeloord just becomes Versailles, how ironic it can become. But Mercedes was simply broke up and the most stylish output for a brand that cannot afford defeats is the gradual withdrawal.

Zoom in for all details of the Mercedes-Maybach EQSClick on the points for explanation about the details.Photo Merlin Doomernik

I rode the first electric Maybach, the Mercedes-Maybach EQS SUV 680 decorated as a Gucci bag with logogarnituur. For exhibitionist wealthy people, he is the first false German with a clean conscience thanks to his A-environmental label. ‘680’ is around for the amount of horsepower, although there are 22 fewer, the ‘Maybach’ for a wealth that you make three tons of poorer after checking options such as the Manufaktur leather package, two-tone Maybach lak (21,175 euros) and the Night Series package (half ton). Night series stands for ‘sublime sportiness and mysterious elegance’, communicated with ‘selected details in dark chrome and black, special covering colors and decorative parts, as well as unique contrasts and brilliant rims’. He must represent the Prince of Darkness, it is actually there, because intimidating is the trademark of the driver. I, Lord of the Heersen.

You can drive Maybach that way, I thought naively. Tight 130 over the left lane with Wagner’s Götterdämmerung on the phenomenal Burmester-Stereo and the chair massage in the program Hot Relaxing Back. Blow heating of the seat heating as a midalgan on your skin, thinking of large German things. Mass. Gangstarap sounds in the EQS of the practice, and only outside office hours. Night Series is the perfect name for a car that is only active at night to kill, stroll and party. Anyone who drives a Maybach EQS rules the underworld. He had expressed fundamental objections to cars without cylinders and noise, crooks are petrolheads, but not against this one. The EQS is the dream of burglars and burglers. You don’t hear him coming, you don’t see him going.

Photos Merlin Doomernik

He must be above the law himself. He has to make it difficult for others, not his buyers. Does this. A malfunction is not possible in a Maybach. Display: « Currently no clear view of camera on the driver. Involved functions; see manual. » You shouldn’t get bad news in Maybachs. No worries people. While the error message appears, a silent partner is just finished in the rear seat and the driver cannot read. The smell of evil is driven out with the Air Balance package from the dashboard box, where a scent velacon starts to be decorated immediately when it smells death and destruction, so to speak.

The new normal

Masterful car. Two hundred and forty air -suspended kilometers unheard of relaxed can blow -road blowing and then over half a battery charge is a blessing. With 200 kW world champion, he is not the world champion, but a 22 kW on-board loader is getting along nicely at AC loading posts. Nevertheless, I think, looking at ship cover with white stripes that do not fit perfectly everywhere, often in this Maybach in the past, when exclusivity still made an impression. Now only new rich in emerging markets buy another car. This is this sniff passé. With ditto comfort, the Chinese offer for two and a half tons less and for 25 mille a city car with gadgets that you used to have to kill. Even Mercedes now sells you a silent electro-SUV with a satisfactory reach for the price of a Night Series package. The logoility is conquered. This Maybach is the last convulsion of the big status competition, an in memoriam for an era and a worldview, made by people in the spell of a blown Maybach dream. The new normal is cool trade, value for money. A Chinese says at the sight of a Maybach: I build something like that for a ton. That is the drama of the new wind, because he also succeeds. He sticks luxury on his budget can and cash register.

To share

Mail the editors