The exposition of elite new buildings in Moscow is growing against the backdrop of a decrease in the mass segment
The proposal of elite new buildings in Moscow over the year increased by 14–24%, amounting to more than 500 thousand square meters. m. Due to high prices, regional developers and developers who previously specialized in mass housing enter the segment. So far, it is possible to sell lots at the expense of installments and activity of customer-investors. But soon developers may be forced to adjust plans to withdraw projects.
The volume of the supply of elite new buildings in Moscow, according to the results of the first quarter, amounted to 570 thousand square meters. m, adding 14% a year to the year, follows from Kalinka Ecosystem data. Tekta Group estimates the growth of the exposure of 24%, up to 504 thousand square meters. m. The trend is associated with an increase in developmental activity. Over the past year, the volume of withdrawal to the market of a new offer increased by 52%, explains Ekaterina Lomteva, director of the residential real estate department.
The proposal in the elite segment grows against the background of a decrease in the mass. Here, according to Metrium, according to the results of February, 17.5 thousand apartments were exhibited. A year by the year, the indicator lost 7.3%. The General Director of the Development Group of Companies Sergei Goncharov states that regional developers and developers who previously worked with mass housing and business class are increasingly entering the elite market. Projects were also introduced, the construction of which was tolerated for a long time, added by the Whitewill top-cutter Ekaterina Levina. The effect, according to her, had a tendency to enlarge complexes.
The market of high -budget real estate is considered more profitable. The average cost of primary elite apartments and apartments in Moscow according to the results of the first quarter amounted to 1.4 million rubles. per 1 sq. m, increasing by 12% year by the year, follows from the data of Whitewill. In the mass segment, according to Metrium, growth in February was 8.4% year old, up to 350.4 thousand rubles. per 1 sq. m. The most expensive elite new buildings in Moscow, according to Kalinka Ecosystem, are now exhibited in Khamovniki, where the average cost reaches 3.11 million rubles. For a year by the year, the indicator added 24%. In the Arbat area, the value increased by more than doubled, to 2.73 million rubles. per 1 sq. m.
The increased volume of the exposition is still leveled by demand. According to Tekta Group, in January – February, the volume of transactions in the elite segment increased by 79% year by the year, to 38.8 thousand square meters. m. The founder of Kalinka Ecosystem Ekaterina Rumyantseva also speaks of the growing demand for expensive apartments and apartments.
Viktor Timofeev’s commercial director of the Line Development developer does not exclude that the trend is associated with a large share of investment transactions: in the context of limited opportunities for investing abroad, buyers are considering Russian assets. Developers, for their part, stimulate sales through installment systems, allowing customers this way to maintain funds on deposits with high rates longer, adds Marina Maltseva, deputy general director of Aeon Development.
But the conjuncture in the elite housing market can change. Ekaterina Rumyantseva does not exclude that the amount of sentence in the segment will be reduced by the end of the year. Developers will begin to adjust plans to withdraw new projects due to the low accessibility of lending, she said. The growing cost of construction is imposed on this. Prices for building materials are rising, and the elite segment is characterized by a high share of imports, says Alexander Mamokhin, director of strategic marketing and Level Group. Anna Murmuridis, Director of Business Development of the Department of Residential Real Estate and Furnence of the Nikoliers land, does not exclude that developers will deduce new projects mainly in locations with a lack of an elite proposal.
