The business business returned to the ground: sales even halved from the peak years of the corona
Bundle|On the other hand, the popularity of much more expensive exterior jacuzzi is still growing steadily.
Hot tubs In other words, at the turn of the decade, the many bones and exterior jacuzzi were real hit products. The shop accelerated during the corona years as the people escaped the disease into the cottage landscapes and needed a new time there.
However, since the pandemic, the sales figures have fallen sharply. Based on the round of the BTI, they have fallen by up to 50 percent of the 2021 peak in 2021.
Today, a few thousands of people are sold a year. Indeed, actors in the industry admit that there is no new boom in sight.
« The lottery trade was quite well before Korona, and with the pandemic, the increase in cottage increased further sales. Now it is about a third smaller, in practice we have returned to the 2019 level, » says the leader of the Harvia Group, who owns the Larvia Kiram, who owns the Loss manufacturer Kiram. Anssi Pelkonen.
In Finland There are half a dozen many many of which are the largest Kirrami in Sastamala. The company has a lot of exports not only to the Baltic and the Nordic countries but also to the United States.
« Especially in the United States, the sales of a lot of lots are constantly growing. For example, they are purchased in the side of barrel saunas, » Pelkonen says.
He has a clear explanation for the domestic situation. The Finnish market is quite limited, and the demanding demand was satisfied with the corona -free cottage trade during the corona years. At that time, lots were purchased for both the beach scenery and for the cottages in Kuivanmaa.
« In addition, the long life is long, so no new ones are needed to replace the old ones. »
Also K-Rauta Product Group Manager Outi Lehto predict that there will be no return to the readings a few years ago. The sales have also been struck by the Ukrainian war and the subsequent energy crisis.
In K-rauta, the drop in revelation sales has been about 40 percent from 2021 to 2021.
« At some point, sales stopped almost completely, even though no electricity is needed to heat a lot. It may be that instead of a lot, firewood was used to heat your own home. Anyway, the boom is behind, » he says.
Netraudan operational leader Tomi Uusitorppa Like his colleagues, he says that the hottest wave in the business business is so far over. In a few locations, such as Kerava, there has also been a lot of ban on the town planning areas.
« We have had more than 50 percent of sales drop in sales. Now that wave has been passed, and this summer looks better, » Uusitorppa says.
The situation is filled with outdoor jacuzzi, the popularity of which, according to Uusitorpa, has begun to rise. The market is also healed when old warehouses have been sold and cheap Chinese imports have left the industry.
“Now the margin is the margin and the quality of the products on a much more sustainable basis,” he says.
Outdoor jacuzzi at the Naantali Housing Fair in 2022.
Typical The customer is a detached house or detached house in the urban area, which acquires an outdoor jacuzzi in their backyard. It is also a popular equipment in cottage villages and resorts.
Growing sales have also been noticed in Harvia and K-rauta.
« When the electricity was expensive, the jacuzzi was emptied and taken off. Now they are being purchased again, » Harvia Pelkonen says.
According to Outi Lehdo, K-Rauta, sales of the jacuzzi did not, like many, be tired, even during the worst energy crisis.
« For example, in 2023, the sale of exterior jacuzzi was in pre -pandemic readings. However, it is no longer available for bathrooms for bathrooms. »
Tub Or the jacuzzi has appeared over the past decade near several summer cottages, holiday home or sauna.
Real estate agent in the Mikkeli region Jari Palhoma At the same time, they have become a clear selling point in the cottage store. The “mini -spa” is also to increase the attractiveness of rental cottages.
« In particular, the Kuivanmaa cottage is much easier to sell if you include a lot or jacuzzi. Of course it extends the cottage season in the beach cottages.
« And if there is no lot or jacuzzi on the plot yet, one will start to work there already during the presentation, » he adds.
Instead, our hot tub in a detached house or holiday apartment is the opposite of the opposite.
« It really is no longer a selling point. »
