The attitude towards the interlocutors in the media is a mirror of society

Although there is no shortage of experts in various fields who are highly educated and experienced in Slovenia, our media gives a word to men. According to the latest survey of the association She knows And Kliping DOO reached barely 37 percent in interviews between January 2022 and December 2024.

Last International Research Information Global Media Monitoring Project From 2020 they show that we will need at least 67 years to fill the average gender equality in traditional news.

The report was created as a synthesis of a three -year monthly monitoring interlocutors in interviews Some of the most read or viewed Slovenian media. Compared to the past five or ten years – data – they evoke some optimism, as once the share of women’s incidence was even smaller.

As the professor pointed out Alenka Jelen From the University of Stirling and a visiting professor at the Faculty of Social Sciences, the Council has needed 20 years to raise the representation of women in the media, but in Slovenia we should not have an example, since uneven representation between gender in the media is still very high.

Only two media have prepared several interviews in these three years interlocutors as interlocutors. They are Jan. Jan with 60 percent and Planet tV S 57 percent, slightly under half of it moving TV Slovenia 1. Given the type of media, women as interlocutors most often appeared in interviews on television (41.5 percent) and at least in the print media (33.28 percent).

Balance over 250 years

The analysis of some of the most watched daily news shows and the share of the appearance of the guests in these began in 2014 at Meta’s list. This time, at the initiative of the Association, she was aware of the interviews in the selected printed, online and television media, which are marked by the Interview section, namely in the field of economy, politics, health and other topics that could not be placed among the four (sports, culture, travel, interpersonal relationships).

The monthly shares of the incidence of interlocutors in interviews moved between 32.1 percent (July 2022) and 41.69 percent (April 2023). The incidence of the interlocutors exceeded 40 percent in five months – April 2023, September 2023 and 2024, and October 2023.

The increased presence of the interviewees is characteristic of months with symbolic dates; Women’s Day, when the media traditionally flood the stories of women, the start of the school, or to raise awareness of the symbolism of breast cancer. More than fifty-five percent of the interlocutors have been achieved by interviews signed by journalists as (co) by the authors.

The problem is not only the absence of a female voice in the media, but also the way in which the interlocutors are often presented. For example, athletes ask questions about feelings or where they bought a dress for the event, and their coaches or even colleagues from the industry comment on the athletic path, preparation and experience.

Interviews are more often represented in interviews when the topic revolves around lighter topics, mental health (in 2023, for example, not one man commented on this field), education, education, social protection and literature.

From 2022 to 2024, only two media have prepared several interviews with their interlocutors. Photo: Jure Eržen

The attitude towards the interlocutors in the media is a mirror of society. The rise of right -wing political streams across Europe and the presence of women in the media does not do much service. Often, experts do not want to speak because they fear criticism, spit, evaluations …

They warned the Global Report on the Gender Discrete for 2020 The World Economic Forumat which, at the current pace, sexual balance in terms of cooperation and equal opportunities in the economic, as well as the media sector, will be reached in 250 years.