The animated movie Straume Communication Campaign gets two gold prizes MI: T& Links Baltic Communication Awards 2025 / Day
The distribution campaign of the movie « Straume » took place in a difficult time when Covid-19 pandemic in Latvia was one of the lowest cinema attendance in the Baltics. Local films had great difficulty in reaching a wider audience. Recognizing this context, the campaign aims not only to promote ticket sales, but also to restore the public interest in Latvian cinema and to strengthen the « Stream » as an important cultural event.
Matisse Kaza, producer of « Straume », admits: « Part of the success of » Straume « lies in a thoughtful marketing and communication campaign, which allowed the film to become a Latvian record holder in terms of cinema viewers.
« The campaign was created at a difficult time, but we believed in its power and ability to reach out to the public. Latvian cinema deserves the same support and trust we give our athletes with confidence in our creative potential and ability to inspire outside the country, » says Davis Sakne, the leading partner of Golin Riga.
The success of the campaign confirms that a creative approach, a clearly defined strategy and understanding of the needs of the audience can have a significant impact even in difficult conditions. « Golin Riga » thanks all the partners and the audience who participated in this trip, as it is only possible to create communication together, which is truly important.
