The Abominable World Galp

I live with Galp practically since I was born. First with Sacor and later with Petrogal. My father, engineer, worked for decades in this company. I visited several times, in a child, the Cabo Ruivo refinery and always got used to intrinsically respect and promote this brand Made in Portugal.

With a turnover of over 26 billion euros and about 7,000 employees, Galp, a global energy player, is one of the largest Portuguese companies. It acts along the energy value chain, from the exploration and production of oil and natural gas to the refinement, distribution and marketing of fuels, electricity and energy solutions. It has a wide network of supply stations, being market leader in the fuel retail in Portugal.

As for the future, Galp has been aligning its strategy with energy transition and decarbonization. The company has set ambitious goals for reducing carbon emissions, committed to achieving carbonic neutrality by 2050. For this, it has invested strongly in renewable energy, namely in solar energy production, green hydrogen and electric mobility solutions. Since Portugal is the holder of one of Europe’s most relevant EEEs, the company has all the conditions to promote the investigation of maritime energy use solution from waves, tides and currents. It is arguably a company with ambition and high growth potential. With shareholders and board of directors composed of eclectic, modern, well -formed, innovative and world personalities, it is actually one of the companies reference in the fragile national business structure.

It turns out that failure and failure absolutely inexplicable in matters where, I would say, it is forbidden to fail.

As a client, my latest experience of several weeks of living with an unclassifiable inability to solve a simple hyper theme, lead me to evidently distrust the attention given to relational details that undermine the organization’s (lack of) competence. Attempted to activate an electric car charging card through the app GALP World, it gives me the worst experience ever in managing customer relationships. While customer I see the process and attitude app Galp world as sources of brand dispromotion and disrespect for the good practices announced.

As a management teacher and manager I identify lack of good management that, of course, question confidence in the development of the company and the brand. I apply the old maxim of those who do not do the little things well, can hardly ambition to do great things well…

Responsibility for the history and position of the brand in Portugal and the rest of the world live badly with the carelessness of a profound disorganization in the components of digitization and service. A well -managed company deals with these topics in a careful and professional way and does not submit (themselves and their clients) to situations justifiable for the absence of pride and minimum competence.

I regret that the brand that I got used to sponsoring give signs of enormous fragility in relatively simple stories.

Taguspark CEO,
University professor