Summer vacation in Russia: prices, armor, popular directions
Summer accommodation in hotels and apartments in Russia will cost up to 15% more than a year earlier. Prices are rising due to an increase in the cost of services, despite limited demand. This year, Russian hotels lost part of the guests due to competition with foreign directions and reducing interest in rest in the Krasnodar Territory. Against the background of the growing cost of rest, tourists are increasingly booking apartments.
The average cost of a booked night in hotels and apartments for the coming summer is 6.3 thousand rubles, calculated in the “island”: a year by the year the indicator increased by 15%. In Yandex Travels, an increase is estimated at 12%, up to 8.5 thousand rubles. per month. Onetwotrip notes that in hotels of the Three Stars category, the average cost of the night sold over the year increased by 10.3%to 6.8 thousand rubles. In the Four Stars segment, growth turned out to be insignificant – 2.6% a year by the year, up to 12 thousand rubles. Over the night.
- The most popular direction in the number of hotel reservations for the summer, according to the Island, became St. Petersburg. The average cost of night in the city increased by 17%, to 6.6 thousand rubles.
- In Moscow, the increase amounted to 13%, up to 6 thousand rubles.
- In Sochi, the increase amounted to 15%, up to 6.6 thousand rubles.
- The highest among the ten most popular cities, the average cost of the night became Zelenogradsk in the Kaliningrad region, reaching 10 thousand rubles. For a year, this value has grown by 17%.
The cost of accommodation increases against the background of a restrained increase in demand. According to the Ostrovka, the share of Russian directions in the overall structure of reservation for the summer for the year decreased by four percentage points, to 84%. Alean notes that the internal directions without taking into account the Krasnodar Territory show an increase in demand by 14% of the year for the summer. At the same time, interest in the main region of summer holidays, forming 44% of the sales of the tour operator, has decreased.
Anapa lost 65–70% of demand, Sochi and Gelendzhik – within 20%.
A similar picture was recorded by the vice-president of the Association of Tour operators of Russia Sergey Romashkin. The combined volume of summer internal armored, according to him, shows a decrease if the Krasnodar Territory is taken into account in the calculations. According to the Ostrovka, Anapa and Gelendzhik this year fell out of among the most popular internal directions of summer vacation. A decrease in interest in key inner resorts is not the only problem of Russian hoteliers. They also face an increase in competition from foreign directions (See “Kommersant” from May 29).
Ekaterina Khardzhieva, head of the Mantra Sales Department, is not waiting for an increase in the summer loading in the coastal Claster of Sochi due to the overall demand to reduce demand. On average, on the network, tariffs for the year increased by 10–20%. This is also due to the growing cost of services, the expert says. Commercial Director of Vaste Hotel Management Lusina Gurshudyan notes that now the reservation of the reservation coincides with last year. The company’s tariffs increased by an average of 20% due to cost. “There were no prerequisites for the reduction yet,” she says.
The head of the revenue department of Zont Hotel Group Ogen Makaryan calls an increase in the loading of city hotels insignificant in the context of the high base last year. But the indicators vary, in some objects we are talking about a double increase in the number of reservations, he says. The return on the number in the summer, according to the expert, will grow by 10-15%this year. NF Group partner Olga Shirokova awaits that in the markets of Moscow and St. Petersburg the loading of hotels with the upcoming summer will remain at the level of last year, when it amounted to 81%. Azimut Hotels also expects that the average level of filling over the network in the summer will reach 80%. The forecast Cosmos Hotel Group is 85–87%.
At the same time, in conditions of rising prices, travelers often choose an alternative placement format.
According to Ostrovka, the share of apartments in the overall structure of reservation for the summer for a year increased by two percentage points, to 30%. In OneTwotrip, the share of apartments, guest houses and other deployment facilities “without stars” are estimated at 35% of the total sales. The average cost of the night, according to the service, in the segment increased by 12.1%, to 6.5 thousand rubles. per day. Avito Travels note an increase in the number of apartment reservations for the summer by 65% year by the year. The most pronounced this dynamics, according to the service, ended up in the Crimea, the Nizhny Novgorod region and the Stavropol Territory.
