Summer sales from 5 July, the calendar and region rules per region: the guide to avoid rip -offs

As per tradition, also this year the summer will bring with it the start of the sales. The 2025 calendar confirms the unified date of July 5th (here the Confesercenti table) For almost all Italian regions, thus giving way to sixty days of discounts. According to trade associations, an average expenditure of about 200 euros per family is estimated, in line with last year.

Different dates depending on the region

The unified departure al July 5th will be adopted by most of the regions: Abruzzo, LombardyLazio, Emilia-Romagna, Campania, Tuscany ,, Veneto, Puglia and others have already set the start of the summer season of discounts during the calendar. Sicily has also joined the common date while in Piedmont the discounts will extend for maximum eight weeks, even non -continuous, from 1 July to 30 September. In Trentino-Alto Adige the rules will be different. In particular, in the province of Bolzano the sales will start only on July 16 in non -tourist municipalities, while in those with tourist vocation the start is postponed to 22 August. Duration and methods, however, may vary. In Liguria, for example, The sales will end after 45 days, or 18 August. In other regions the maximum period remains 60 days, with estimated closure in early September.

No advance of the summer sales in Basilicata: late season sales will begin on July 5 and end on September 2nd. As already established for the winter ones of this year (from 4 January to 1 March 2025), the Basilicata Region has decided to standardize the calendar of the start of the sales to the national guidelines set during the meeting of the Economic Development Commission of the Conference of the Regions and the Autonomous Provinces. In the years preceding the Region had almost regularly chosen to anticipate the summer sales, especially on 2 July, to make the commercial activities of the cities of Potenza and Matera more competitive compared to the nearby regions.

Duration

But how long will the sales last and what are the rules? Regional regulations provide for some limitations for promotions made in the days preceding the sales period. In many regions it is forbidden to make promotional sales in the 30 days prior to the start of the discounts. In others, such as Puglia or Calabria, the ban is reduced to 15 days respectively. A rule introduced by Legislative Decree 26/2023, receiving a European directive, also requires merchants the obligation to indicate the lowest price practiced in the 30 days preceding the discount, in order to protect consumers and guarantee greater transparency.