Summer, 65.8 million tourists in Italy (+3.4% on 2024): 39 billion will spend

Good news for the tourism sector: the imminent summer season will record in our country 65.8 million visitors (30.1 million Italians and 35.7 million foreign) for a total of 267.4 million overnight stays. These are respectively higher values ​​of 3.4% and 2.1% compared to last year, while a more content 0.9% will grow the Total expenditure: from 38.7 to 39 billion euros (or from 608 to 593 euros per capita). The usual forecast note estimated it Tourism Forecast Summer of the Demoskopika Institute relating to the period between June and September, whose results were published online on Tuesday.

Stays

« It will be a positive summer for Italian tourism with numbers indicating a growing trend, confirming the good health of the sector – commented on the authors of the detection -. A significant increase that translates into More trust, more movement and more economics for the territories. The dynamics of foreigners who continue to choose Italy with 35.7 million expected arrivals, but with a slight decline in overall presences (i.e. overnight stays, still more cautious, NDA) » What factors underlying the latter evidence in the name of reducing the duration of stays? « The combined effect of the costs and the growing competition of other countries», I hypothesize experts.

« The signals are clear – we still read -: more forward -looking strategies are needed to prevent the increase in costs, starting from those related to transport, it frusts the economic potential of the season ». Objective: to make the numbers return to the Historical records of 2023when the « rebound » post Covid had made 67.7 million arrivals and a total expenditure of 43.2 billion (instead the overnight stays had not reached 262 million). From this point of view, if on the one hand the Minister Santanchè commented on the report recognizing on x That « The challenge is to increase the average permanence and the quality of the offer»As » tourism must be a true wealth for the territories « , on the other the document itself has identified in the investments « in quality, innovation and sustainability » The key to transforming today’s figures « into a real jump of value ». Component defined in this sense « more necessary than ever »: « A more reactive and, above all, proactive governance ».