Starterpacks, photos in the Ghibli world, … Are graphic designers worried about AI trends?
It is almost impossible to ignore or even hide it: Trends created for two weeks have been flooded by AI. The reason for this is the last update of Chatgpt on March 25th, the new expansion of GPT-40.
In this version, the user can feed his personal photos into the system and ask artificial intelligence to transform his photo into the world of Studios Ghibli (for supporters of Hayao Miyazaki), into the world of Pixar or the world of Simpsons.
What does the cartoon scene say about the Ghibli fakes?
« The first reaction that I had on the new update was, wow, that is well done ‘, but also, damn it was well done’. I found it quite questionable for the authors (Founder of Studio Ghibli and Creator of a very special manga style, editor’s editor) Would be horrified to see that, especially since the company name was used, ”notes Thomas Aubinet, graphic designer at Graphisterie Générale in Luxembourg. He has been doing his job for 17 years.
The trend, which had initially recorded Tikok, namely the creation of so -called starter packs, including personal gadgets, has extended to all networks far beyond this microcosm. One of our interview partners, the 32-year-old Anaïs Arifi, who has been working as a graphic designer for nine years, got involved in the game and created her own starter pack (see below).
« In contrast to smartphone updates such as iOS, an update of chatt is like a further development by 30 points, » explains Anaïs, who had followed some lectures that were held by experts in artificial intelligence in the Luxembourg Chamber of Commerce. This could explain the increasingly amazed performance of the AI - with limits.
« You can tell when you ask the AI and depending on what you ask. She is not always mature. I started several attempts (to create my starter pack, editor’s note)because in some there were spelling mistakes, while what I had written and asked was flawless. My figure was not centered in a version, ”said the graphic designer.
Should you tame the technology?
Anaïs’ view of the AI was not always so casual and relaxed. “I was afraid that she could threaten my job, but since I Roka (Your communication studio, editor’s note) founded, my view of artificial intelligence has changed completely. I really use it in a confident and strategic way. It is a powerful tool if you know how to use it correctly. I think you have to go over time and not be unruly so as not to fall behind. It’s like the very first beginning of social networks, ”she says.
Anaïs Arifi specializes in several areas with her communication studio. It uses AI primarily for social networks and less for the actual graphic design. Incidentally, it is not uncommon for customers to arrive with a Logo prefabricated with AI until « they notice that it does not fit a real strategy because the logo is bad and they need a real graphic designer » to successfully implement their marketing strategy.
For Thomas Aubinet, graphic designer at Graphisterie Générale, however, it is about changing the perspective and not demonizing the tool: « My goal was never to compete with the technology, but to tame it. I often take the example that all portrait painters of the 19th century have to be completely in panic than the camera appeared. And then it is finally great. Painting that we would never have known.
« Artificial intelligence ahmt ahmt, but will never be one »
Even if the graphic designers agree that AI innovations brings with them and that they use them to a more or less large scale, everyone is still convinced that this new technology cannot replace them.
« I often give the example of a gourmet recipe awarded with a Michelin star. You can ask the AI to create the recipe: You will be able to copy the presentation, but it will not be able to properly dose the aromas or adjust the dishes, and it is the same for the graphic. Arifi, who taught the AI autodidactically.
« It is a topic that we not only look at with Paranoia, but also pursue the developments carefully. We constantly observe how artists use them. We cannot deny the fact that there are progress and things that can be made automatically. We use many tools ourselves to facilitate certain tasks, then speak of technical and not creative tasks. We try to take the best. To concentrate on what we really want to do: be creative, ”emphasizes Thomas Aubinet.
There is a very blurry limit on which everyone plays without being aware of it.
Thomas Aubinet
Graphician at Graph Minister Général
« My specialty is to find visual, graphic solutions to deliver a message in such a way that it is as understandable as possible for the audience, » Estelle Bigoni, who has been a graphic designer since 2010, and is active in institutional communication.
« For me, you have to accept what is there and therefore the AI. It has no point in tackling against it. Rather, you have to find an intelligent way to use this technology. If I use it, I am often disappointed with the answers that it can give. I think that it is because it only produces an intelligent synthesis of already existing ones, while the nature of creativity is not yet being created.
Copyright questioned, new legislation in sight?
« I am shocked that McDonald’s under the pretext of having to be trendy takes over the codes of the trend of the AI generated photos-especially the world of Hayao Miyazaki, which is known for his poetry and nature, which represents a whole counter-world to the fast food company. And that this company takes over the font of a living author to advertise me is something ethically Shocked and bothers, ”notes Thomas Aubinet.
Copyright is still very unclear when it comes to AI, and such trends raise a number of questions. If you look at European law, copyright protects a work that must have come from the creativity of a person.
AI is based on the instructions of the users, who are also referred to as prompt. The users can change the results generated by the AI. When do user -generated prompters violate the copyright and the answers generated by the AI? That is the real question.
« Either you allow a creative style, as if you define a pattern to protect it that has to be logged in. But this is not the solution that I prefer because there could be other creations toad.
The article first appeared at Virgule. Translation and revision: Nora Schloesser.
