Spring holidays, favorite destinations for Easter (and beyond): data from searches and reservations
Among the overnight stays explode the requests for Naples and Rome, Storship Catania for internal movements but also take off for Rimini (+729%) and Riccione (+879%) on an annual basis. The interest of French and Dutch increases
Rome maintains its primacy as a more sought after destination by international tourists in Italy, followed by Milan, Venice, Florence and Naples. A picture, that of insights Of Booking.comaccording to which the Italian cultural heritage continues to attract visitors from every corner of the planet but also affirm the seaside destinations.
Boom of interest for the Riviera Romagnola
Rimini And Riccione record a boom of interest in searches for overnight stays, with increases of 729% and 879% on an annual basis. These locations are considered « Family-friendly»From the users of the platform because they allow you to combine bathing relaxation, fun and quality services for families with children. Italians who choose to stay holidays in the city prefer Naples, that surpasses Rome and Florence in the ranking of the most coveted national destinations. Catania Instead, the research of domestic flights dominates, confirming the attraction of Eastern Sicily as a holiday destination. For those who look beyond border, Paris confirms the most searched foreign destination, followed by Barcelona, London and Amsterdam. Among the long -ray destinations, Sharm El Sheikh, New York and Dubai stand out, with a significant increase in the research of housing by Italian families (+628% for Sharm El Sheikh).
Tourists grow from France and Holland
« From Italian cities of art to the bathing destinations we note a strong desire by travelers – Italian and foreign – to discover and live the different types of vacation that Italy can offer », he commented Alessandro CallariRegional Manager Italy, Israel and Booking.com Malta. « Internationally, the Italians look at both close and more distant destinations, such as Dubai, New York and Sharm el Sheikh, and our mission is to make the booking experience increasingly fluid, wherever you decide to go during this Easter ». On the incoming tourism front, there is a significant increase in the research of housing in Italy compared to the same period of 2024, with significant increases by French tourists (+374%), Dutch (+358%) and Swiss (+308%).
Favorite destinations for long holidays, from 18 to 27 April
The top 10 of the most sought after Italian destinations by travelers for the Easter 2025 period therefore sees Rome in the lead, followed by Naples, Florence, Milan, Turin, Rimini, Palermo, Venice, Bologna and Riccione. Abroad, Italians prefer Barcelona, Paris, London, Sharm El Sheikh, Amsterdam, New York, Dubai, Madrid, Vienna and Budapest.
