So much money earns Denmark
When VisitDenmark today markets Denmark as a destination, the focus is on attracting tourists throughout the year. The strategic efforts for year -round tourism affect tourism turnover throughout the country – also in the big cities, which tourists are increasingly visiting outside the summer season.
« Denmark is an attractive destination and we want to welcome even more guests. But it must be done in a way where tourism is balanced – throughout the year and throughout the country. Therefore, VisitDenmark is working on attracting guests outside the high season and to ensure that capacity is better utilized in Denmark. Revenue increases by 6 billion.
By 2023, tourism turnover was $ 162 billion. and by 2024 the preliminary statement shows that revenue lands at DKK 168 billion. DKK, which is a new record.
« Revenue has overtaken the level from before the Covid period, and we are in a steady, positive development. It also means a lot to employment, where the tourism industry plays a special role when it comes to social sustainability, because there are many types of jobs that fall outside the rest of the labor market, » says Morten Dahlin (V).
