« Six thousand euros if you come to live in Varese »: because the industrial North also goes hunting for inhabitants

In Italy that goes into its demographic winter there is a good – a commodity, the economists would say – which is becoming increasingly sought after: the « human capital », the population, the inhabitants. People in flesh and blood. « We offer 6,000 euros per seventeenth -century to those who come to live here, » says a call from the Varese Chamber of Commerce. In fact: what it means if – not a remote mountain valley – but the heart of the industrial North is forced to hunt for people because Does it no longer find labor to keep your economic and social fabric alive?

« It is an experiment, a test: we are worried about the health of our territories and our companies »: Mauro Vitiello is the president of the Varese Chamber of Commerceterritory of 800,000 inhabitants, third in Italy for density of companies per square kilometer. Vitiello a few days ago illustrated the project that plans to provide a « bonus » of 6,000 euros spread over three years to those who decide to move here with an employee contract. Varese like the rest of Italy where, according to the monthly report of Unioncamere in May it was scheduled the hiring of about 460,000 workers but in one case out of two the candidate did not find himself with the professional profile requested.

«We do not find the specialists we need – says Vitiello – and this despite the fact that in the province of Varese two universities and the technical institutes guarantee the graduates an immediate hiring rate of 94%. But every 10 young people who graduate here, 4 choose to move elsewhere « . Also in this case, the Lombard city does not make history in itself but is fully part of a national phenomenon: In 2023 – says Istat – 21,000 Italians under 35 moved abroad And these are almost always young people with high education level.

And you get to a crucial node: wages, which In Italy they are on average lower than the rest of Europe (24,000 euros per year from us, 36,500 in Holland). «Verissimo – admits Vitiello – e We suffer in particular the competition from Switzerland (where pays are 25% higher), Germany and even Milan. To a new assumption we can guarantee 1,700-1,800 euros put. The « one -off » that we put on the plate wants to be a sort of additional narrative. To those who choose to come to Varese let’s say: there is a territory that deals with youoffers you a job but also services, environment, quality of life. We are in a global competition, we must find solutions ».

Solutions are needed, and also creative. In Bologna, to guarantee the missing human capital, they turned to the Salesians. Not surprisingly, given that Don Bosco – founder of the order – was convinced that by teaching a profession to young people he would guarantee social redemption. The Renner group guarantees Permanent contract, accommodation and training course by a center managed by the Salesians to young immigrants Because it does not find specialized workers. A welfare system, in short, that It overturns the usual vision of immigration.

Also the recent election campaign of Genoa had among his « hot themes » solutions to retain residents. And also in this case we speak of one of the buttons of the northern economy. The problem, in other words, has ranked the boundaries of the valleys of Trentino (incentives for those who buy or renovate a house), of the internal areas of Sicily (the solutions of the houses to one euro) or the internal areas of the Apennines (A flat tax at 7%). Then there is the Calabria Region that offers up to but 26,000 euros to move to countries with less than 2,000 inhabitants. Immed by Piedmont, Veneto, Emilia Romagna, Molise who have issued analogous calls. Inhabitants for Italy of the near future are needed. And now you are willing to pay them.