shopping will be easier, more comfortable and faster

According to Anna Parafinaitė, Kesko Senukai Digitalis CEO for the Baltic States, one of the main goals of the company is the lighter, more comfortable and faster shopping experience for customers.

« We strive to make our e -shop our customers find and buy goods quickly and quickly. We believe that innovations will meet our customers’ expectations, ensure even better shopping experience, » said Paffinaitė.

The first email is currently completed. Phase of the store upgrade work. Changes in the shopping cart will be implemented during the second phase. The company plans to complete it in the second half of the year.

According to A. Parafinaitė, more attractive website design, faster search, and a clearer catalog of goods await customers. The mobile version of the site is also optimized, making it even more convenient to use on smart devices.

Updated e -shop Senukai.lt. Photo by Senukai

With the needs of the buyers, more detailed filtration tools have been installed, for example, from now on, buyers will be able to filter the goods on the date of delivery. Upon updates, the customers provide a more convenient and clearer structure of the product page, make it easier to access publications and personalized offers.

« We were looking for solutions that were clear and intuitive to our customers. We focused on the Boymard Institute’s recommendations of the International Consumer Experience (UX) Institute for Consumer Experience, and we also took into account global e. the experience of commercial leaders. We tested a variety of options, watched our customers’ behavior and implemented the most successful solutions, ”said a spokeswoman for the company.

E -mail Changes in Senukai.lt. Photo by Senukai

For the convenience of customers, the multi -channel trade opportunities are now better presented in the online store. The goods contain more clearly information that contains relevant goods in the physical stores of the Senukai, and the filtration offered to the customers according to the store and the residue of the goods there. Customers can also create wish lists and make it easier to plan their purchases.

In September last year, Senukai approved a strategic plan for innovation implementation, which would provide nearly $ 100 million by 2030. Investment in artificial intelligence, process automation tools, robotization and cybersecurity.

Senukai.lt has been operating since 2009, with more than 550,000 customers currently offered. The assortment of different goods is constantly expanded.

Senukai updated by email. shop. Photo by Senukai

The Senukai -owned retail chain consists of 94 own and franchise -based shops in Lithuania, Latvia and Estonia. The company also owns Kesko Senukai Digital, which operates e-commerce, which operates 6 e-shops (Senukai.lt, 1A.lt, k-senukai.lv, 1a.lv, k-rauta.ee and 1a.ee).