Rooms in the hotels of St. Petersburg are valued in front of PMEF
Prices for accommodation in the hotels of St. Petersburg during the period of the St. Petersburg International Economic Forum (PMEF) increased by more than 20%over the year. This is due to high demand and a change in the structure of the forum participants: more status guests who are interested in high -budget accommodation can come to the event. As a result, in expensive hotels, the average cost of the night already reaches 222 thousand rubles.
The average cost of a reserved night in the hotels of St. Petersburg for the period of the St. Petersburg International Economic Forum (PMEF) in 2025 is 13 thousand rubles, calculated in the ONETWOTRIP service. These are 24% higher than the values of the forum a year earlier. In Yandex Travels, they recorded an increase of 21.9%, up to 12.3 thousand rubles. Over the night. The agency in the field of business tourism « Vipservice » celebrates an increase of 17% year by the year.
PMEF – The largest Russian economic forum. This year it will be held in St. Petersburg on June 18–21, last year it was June 5–8. Then 21.8 thousand people from 139 countries arrived at the event. The cost of participation in the PMEF at the first stage this year was 990 thousand rubles, now – 1.2 million rubles. A year earlier, it was about 720 thousand rubles. and 960 thousand rubles. respectively.
Yandex Travels notes that on March 20, the volume of reservations of accommodation in St. Petersburg on the dates of the PMEF grew three times a year by the year. Galina Polishchuk, Managing Director of Vipservice Corporate Business, talks about an increase of 23%. Demand for the event spurred by the development of PMEF as the main business site of the country and interest in it from other countries, says Trivio procurement director Alexei Ageev. Director of Rocket Marketing Daria Zubritskaya does not exclude that the number of PMEF participants this year will be larger than in the past.
The tariffs of placement funds for the PMEF period vary depending on their category. The “Aeroroklub” (a large operator in the field of business tourism) notes that the objects of the “Five Star” category for business travelers for a year have risen in price by 42%, to 222 thousand rubles. Over the night. In the hotels “four stars” and “three stars”, values grew several times, to 73 thousand and 36.4 thousand rubles. Over the night. The objects “without stars” went up by 33%, to 13.3 thousand rubles.
But the fluctuations can still be smoothed out. The Managing Director of AeroCuluba Julia Lipatova explains that so far only 10% of the reservation from the total volume has been made over the past year: « Many delegates are determined closer to the event. » In advance for the event, according to her observations, mainly status participants are prepared. So, the volume of reservations in the hotels “Five Stars” already reaches a third of the general value over the past year. Alexey Ageev notes that the cost of living in hotels during the PMEF period can grow randomly, reinforced not only by inflationary expectations, but also by arising.
Galina Polishchuk believes that PMEF guests this year generally tend to book more expensive placement options. The expert records not only an increase in the number of requests for high -class objects by 36%, but also the migration of demand from the “three stars” objects to the “four”. “The structure of the participants shifted towards industries demonstrating stable growth and willingness to invest in a status presence. This is accompanied by budget growth, ”says Julia Lipatova.
The main volume of demand for PMEF this year, according to the “AeroCulub”, is formed by FMCG segment companies, the pharmaceutical industry operating in the field of technological equipment. Last year, financial and consulting structures were most active. Mrs. Zubritskaya remarks that also a noticeable volume of armor from companies from the sector of mechanical engineering, mining and manufacturing.
The period of large forums is considered profitable for hoteliers. Mrs. Polishchuk says that on the dates of PMEF hotels in St. Petersburg on average 30% more expensive than in the previous week. Since 2021, federal authorities have been discussing the possibility of establishing maximum tariffs in hotels during international events. The Federal Antimonopoly Service has previously developed a methodology for their calculation. Hoteliers oppose regulation, indicating a decrease in business margin (see “Kommersant” from December 10, 2024).
Azimut Hotels CEO Maxim Brodovsky explains that in hotel networks dynamic pricing: « Tariffs are growing during high demand, which, of course, is the PMEF. » In June, in St. Petersburg there are many tourists not related to the agenda of the economic forum, he notes. They come, including for the period of white nights, the maraeon of the same name and the feast of graduates “Scarlet Sails”. The President of Cosmos Hotel Group, Alexander Biba, expects that this year the hotel loading of his network in St. Petersburg will be almost complete.
