Rewe benefits from the booming tourism business-Diepresse.com

The retail and tourism group Rewe defied the general consumption of consumption in 2024 and has also grown in Europe thanks to the increasing guest of travel. With his tour group Dertour, Rewe had achieved record sales growth from 21.7 percent to 8.7 billion euros and was able to connect to the number of guests before the pandemic, the Cologne Rewe Group said on Wednesday.

Rewe also started in tourism in the new year: « We are currently with an increase of over 20 percent. We have a very good run, » said Rewe boss Lionel Souque in an interview with Reuters.

In total, the REWE Group with its 380,000 employees recorded a increase in sales from 4.6 percent to 96.1 billion euros last year. In Germany, an increase of 5.3 percent was achieved to 66.1 billion euros and three percent in international business to 30 billion. The operational result (EBITA) rose by 8.9 percent to two billion euros in the group, and the net profit made it 37.2 percent to one billion euros thanks to one -off effects. The German Rewe Group includes ADEG, Billa, Billa Plus, Bipa and Penny in Austria.

Rewe boss skeptically for this year’s sales growth

With a view to growth in sales in the current year, Souque expressed himself confidently, but also remained skeptical about the increasing costs. « We have modernized many markets, we have opened many markets, we constantly improve our ranges. That means we will do more sales. » But he does not believe that Rewe will achieve a better result than in 2024.

The price increases in the REWE supermarkets would probably be less than two percent this year, said Souque. In some areas such as coffee or chocolate, raw material prices are skyrocketed. They went down from other products such as sugar or wheat. With a view to US products that may no longer be bought by customers because of the trading dispute, the manager emphasized: « I think it would be wrong if the German/European consumers started to not buy the articles anymore. » Most brands such as Coca Cola or Mars produced in Europe and in the end it is a shame to your own workers.

Souque announced investments by 16 billion euros by 2028. The focus was on digitization, IT and logistics as well as the expansion and modernization of markets in all markets. (APA/Reuters)