Replay: The new store in downtown Thessaloniki introduces us to a premium experience shopping with Italian character

Replay, the leading Italian fashion brand with a worldwide appeal and aesthetics, dynamically enhances its presence in the Greek market by opening a new store in downtown Thessaloniki, at the intersection of Mitropoleos and Aristotle Streets.

The store is housed on the ground floor of the flagship hotel Electra Palace, in the heart of the city, and is a separate shopping destination for both residents and visitors.

The new Replay store is designed based on modern urban aesthetics and authentic brand values. It hosts selected male and female clothing, footwear and accessories collections, offering a premium experience shopping with signature Italian character.

Replay continues to invest steadily in the Greek market, emphasizing the customer’s experience, but also on the strategic expansion of its presence in high aesthetic and commercial points. The new store in Thessaloniki reinforces the development of the brand in northern Greece, highlighting the philosophy of urban luxury, innovation and timeless quality that characterizes any colleay collection.

Replay, founded in 1981 in Italy, has managed to evolve into one of the most recognizable Denim and Casual Fashion houses in the world, with over 50 countries, through shops and corners. It stands out for the attention to the detail, the technological innovation in fabrics and the constant renewal of its collections.

In addition, Replay invests in sustainability, launching eco-friendly denim collections that adopt responsible production practices, reducing their environmental footprint.

Replay is present in all European markets, the Middle East, Asia, America and Africa, in over 50 countries. Replay distributes its products through 105 stores, 125 corners and 4,000 wholesale customers.

HELLAS FASHIONBOX SA, the company that imports and promotes Replay products, has a total of 21 stores. Specifically, the network includes 8 replay stores in Attica, Thessaloniki and Hydra, 4 franchise replay stores in Bulgaria, 2 replay stores in Cyprus, 2 corners within Attica in Athens and Thessaloniki, 5 Outlet in Attica, Thessaloniki and Larissa. At the same time, the company works with 200 wholesale customers, further enhancing the presence of the brand in the markets where it operates.