« Relatively calm » on Swedish shows by « A Minecraft Movie »
« A Minecraft Movie » has been seen by more than 100,000 Swedish cinema visitors since the premiere. The film’s premiere weekend is thus the most visited since the Bond and Harry Potter films, according to Filmstaden.
The huge hearing may to some extent be due to the fact that the film has even before the premiere gone viral on Tiktok, with calls to interfere with the salon. Cinema visitors have had the mobiles up throughout the movie, but especially during a scene where a « Minecraft » zombie lands on an animated chicken, and Jack Black’s character says « Chicken jockey ».
When the « chicken jockey » scene Went up on the movie screen, people in the audience have reacted by, among other things, throwing popcorn, tearing off their sweaters and being. In some cases the police have been called to, which SVT previously reported on.
To New York Times says the film’s director, Jared Hess, that he is mostly the road of the « Chicken Jockey » trend.
– I laugh every time I get a clip sent to me, Hess tells the newspaper.
In Sweden it has been « relatively quiet » during the shows of the film, says Filmstaden’s PR manager Irene Hernberg.
– There has not been so much chaos here in Sweden and the Nordic countries. It has not been thrown so much popcorn. We just think it’s fun if you pat and enjoy the movie, says Hernberg.
The film city has Earlier guards exposed to certain cinemas, and were prepared for the « Minecraft » film’s possible consequences.
– Fortunately, we have young people who work for us and know the trends in the world. That’s why we took this into account, and visitors can always turn to the staff or guards, says Hernberg.
Before « A Minecraft Movie », the premiere adjusted the media authority the age limit from 11 to 7 years, which means that children under 7 can also see the film in the adult’s company.
On some of The film city’s cinemas are shown « A Minecraft Movie » as « Autism -friendly cinema ». Autism -friendly cinema is a newly established format that shows films without bright light or impression.
– Anyone can buy a ticket. There is a little lighting on in the salon and a little lower volume, and each performance is presented with the fact that it is okay to make sounds, move. It should feel comfortable, says Per Mårtensson, program director for Filmstaden.
On the red mill In Kalix, the cinema owner Sandra Bergström has not encountered any unusually big problems, however, an unusually large audience.
-We are so happy for the « Minecraft » movie! This is exactly what the bio industry needs right now, says Bergström.
In Kalix, both the Swedish and English -language shows of « A Minecraft Movie » have been sold out. Then you can count on some spilled popcorn, according to Bergström.
– There has been a lot to clean, but in a positive sense. It has been strong customers, and just fun that they bought a lot in the kiosk.
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