Readers have good reason to cheer: Popular magazine returns

Femina will be the first Danish lifestyle brand for women to launch a plus universe. Here you can get long, in -depth interviews, background articles and guides that you can access through a subscription. This is done in a belief that credible quality content is more important now than ever before.

« We have a very strong belief in the brand Femina, which we believe can embrace everything, whether digital, on print or a combination. We will also look at initiatives such as several events, video and podcasts within the plus universe. In a world that is characterized by quick clicks and lots of conflicts, there is a need for a media that develops both social and life-style. Media Manager for Aller Lifestyle, Emil Norsker.

On the other side of the Sound, Femina’s Swedish edition also launched a digital plus universe in early April. In a media landscape where the advertising market swings strongly, and US actors take market shares, the plus universe is a strong counterbalance to it.

« The strengthening of Femina is part of our Nordic strategy for the brand. We have a really good position that we would like to strengthen and expand, and it is a great pleasure that we can now offer our readers and users even more opportunities, » says EVP for Aller Media Nordic, Mikael Makkonen

The first magazine will be released May 8.

You can already get a subscription to Femina Plus onFemina.dk