Premier League of 600m euros and other stories: Epitaf One Television – Personal views

The SBB Networks until the other day they could still see the Sports club channels on their TV, but only the last seconds before the judge formally plays the end. The match has long been lost, and the Sports Club was adjudicated outside the market terrain, in the center of Serbian political power, on Andrić’s Venac.

The market match against the financial multiple stronger opponent, Telekom Srbija, could not receive any tactics, nor discipline, or motivation. Except the opponent dragged his hand in a bottomless pocket, and even easier if the public enterprise) had the support of all state structures that prevented the SBB network expansion than the decade, and thus visibility of the Club sports.

If he could choose, Sport Club would probably escape this match to play. Just crazy or stupid fight a hundred times a stronger challenger. However, the exit was not. The first time was attacked in 2014. when Telekom Srbija began one right of sports transfer to overpay.

The strongest blow to Telekom was given when 600 million euros repurchased for 600 million euros repurchases the rights of Prime Minister League. It is money for which the state telecommunications operator could buy not one, but more English football clubs. Comparisons Working, Founder United Group Dragan Sholak is a control package in Saatampton’s football club for less than 150 million euros. It was not the final price because due to the debt of the club, the obligation to shareholders and other collections, his cost went to 250 million (an estimate made by the BBC), but the essence is clear. Far more well-known Everton is estimated at 525 million euros.

Overpay, then rule

Now, who normally overlays the rights of the football league transfer when a club in that league can possess for less money? He who does not know what to do with (public) params, and he wants to destroy competition every one. The sport in the TV Business of the XXI century has become the most profitable, if not the only profitable showbility.

In the era of watching the program backwards, rewinds of advertisements, sponsorship seconds can only be richly charged in sports transfer. Sport Everyone is watching live, no one rewinds the game. That is why advertisements are the most expensive in the world during the transfer of superobul (American football).

That is why in the center of power, it was able to destroy United Media to destroy United Media in the media war, the most important thing to destroy the sports channel. Sports Club paid 10 times for the right premier, and the statistics say that Telek’s overpayed price brought himself in a situation that the Prime Minister of the transfer of a match pays 260,000 euros. Telekom has redeemed the right to six years (100 million euros per season), while the right to transfer the matches of the Prime Minister of the Czech Republic and Slovakia paid 32 million euros in five years (eight million euros per season).

The calculation is more than clear – and that is that it does not exist. The stories of how the advertisement will be replenished are not a chicken water even then, let alone now. Arena Sports Channels operated a year ago and a half with a loss of 107 million euros. The war was obtained in just one sense, in the number of telecom network users who have wable users the strongest sports competitions for cheap money.

« Bread and Games » has been a winning combination for mass management since the Roman Empire. The goal was not even that telecom channels operate profitable, but to cheek competition. And the competition is not a sport club, he is just collateral damage. The competition is actually channels N1 and new ones to reduce visibility as much as possible. The ruling Serbian structures have experienced independent journalism as a hostile action since the 1990s, and as society leads those who came from that time, it is clear that they have no grace towards any obedience.

The final solution for the media scene

Sports club was founded in 2006. years. He was not the first specialized sports channel in this area, but the first to combine the transfers of the strongest football and basketball competitions in one place. Arena Sport is created three years later, and in the property of Telekom Srbija enters 2011.

Telekom Srbija takes the rights and licenses of the Sports Club for 652 million euros in the same day when Jet (Yettel) became the owner of the SBB cable operator for 825 million euros. The evil languages ​​would say that it was a Supplement for SBB. Whatever is, it is the form of a final solution from Andrić’s wreath to control the Serbian media scene. The most important mission was achieved, SBB is no longer controlled by Dragan Sholak, which through the establishment of United States, ie channels of N1 and new, became embodied against the media monopoly of the ruling structure.

Many surrender to the Sports Club in Telekom’s hands experienced as a vision of betrayal. Steam spins where the drill will not. However, the expectation that Dragan Sholak is obliged to take care of the media scene, if he had his debt, if he waited himself in this society, as many as the N1 without competition has more than a decade providing how much an objective image of events in Serbia.

In Serbia since the 1990s, there was never pleasant to be with the « wrong » side, and since 2012. it has become even dangerous again. In a way, it is a real miracle that someone was still withstanding so many impacts at their own business for more than a decade. It has in Serbia and the richer and « poorer » from Dragan Sholak, also opposition oriented, but it was not at the end of the mind to cope into the unprofitable media business.

They helped independent media from sneaking, donations and good will, but were not ready to put their name behind such a project. They kept their business « neutrality », non-law in the carcinogenic media market where even foreign companies know who they laugh, and where they should not be advertised if they do not want to resist.

The paradox of the media scene can best be described, for example, the Courier was a media sponsor of the Concert of Brian Adams and exclusively received an interview with Canadian musician. And the audience courier Brian Adams is interested in the same as Svetislav Basara, no less.

But let’s go back to the Sports Club. SBB Networks are likely to be happy that Arena Sports Channels will soon be available to them in full luxury, from the Champions League to Aba League. It has nothing to do so in the same package will be involved and television informer. N1 and new will take up leading positions for some time, and then it will slowly start falling down in the channel list. Some say at 10. and 14. position.

Nothing is free, not nor an arena sport. If we are honestly, it is ourinal we are looking because most of the transfer it possesses paid to our parameters from our public company. Some would say that it is because now pumping is more important than ever. The weather has not just expired only the Sports Club but also the media scene we know so far. Remember the order in the channel list, so check it again next year. It will certainly be different. And only us depends on whether for better or worse.

The author is the main and responsible editor of the Compass-info.com portal

The author’s attitudes in the dialogue not necessarily reflect the editorial policy of Danas.